Active Campaign Coupons For Best Buy 2022

Active Campaign Coupons For Best Buy 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using data caught from our Leadformly type to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the content in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = firm, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the factor is due to the fact that it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals think it’s been composed by hand. We have actually even received a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the second time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Coupons For Best Buy 2022). If somebody opens your e-mail however doesn’t click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t rather right for them.

Active Campaign Coupons For Best Buy 2022

One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who attends a Leadformly webinar but does not sign up for an account (Active Campaign Coupons For Best Buy 2022). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly because …’.

When we initially began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the performance we were using in those tools might be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually developed automation sequences to automatically move clients between various steps of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Active Campaign Coupons For Best Buy 2022

I need to admit, gathering NPS scores in ActiveCampaign is hard. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve arise from their lead capture kinds. This automation series takes some stress off of our support group, as it suggests that we can answer concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our client success team need to think about.

Active Campaign Coupons For Best Buy 2022

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker joins Endeavor Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, utilizing marketing automation to improve our brand-new staff member onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that look for a task from our site to finish a short quiz that informs us more about them and how they solve issues (Active Campaign Coupons For Best Buy 2022).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It likewise offers us a great deal of informative details about prospects. For example, among our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Coupons For Best Buy 2022

Active Campaign Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and ensures that we just think about the absolute best candidates to come in for an interview. I used to hate chasing after up invoices. While the bulk of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual asking for an invoice to be paid (Active Campaign Coupons For Best Buy 2022). Not only was it simply as reliable as me emailing them, it indicated I might stop sending an email that I disliked sending– and it conserved me time!There are few tools that I totally recommend daily, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, including limitless emails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glimpse.

Active Campaign Coupons For Best Buy 2022

Active Campaign Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid through live chat, however not by phone. It’s comparable to Campaign Display in lots of ways, though each bests the other one in some areas. For the best email marketing experience aim to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous functions.

The company arranges its strategies depending upon the variety of customers you’re wanting to reach. Plans start at $9 monthly for up to 500 contacts and unrestricted emails. At each customer level, you can update to a Plus plan that includes numerous functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited emails, unlike Campaign Display, which uses both standard strategies with minimal emails, and more pricey endless strategies. Active Campaign Coupons For Best Buy 2022.

Active Campaign Coupons For Best Buy 2022

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get started, all you require is your company name and email address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating initially look. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, however show up on the dashboard anyway if you’re utilizing the complimentary trial. Active Campaign Coupons For Best Buy 2022. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Coupons For Best Buy 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and lots of more. This is another location where it bests Campaign Display, which has no 3rd party integration. Active Campaign Coupons For Best Buy 2022.

Before you add any contacts, however, you need to develop a list, similar to with Campaign Display. When you create a list, you need to provide it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a specific field. I attempted out including e-mail, name, and birthday. It recognized e-mail, but not the other two, however I was able to quickly create custom-made fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a standard design template first.

Active Campaign Coupons For Best Buy 2022

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, but simple to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is somewhat easier because you can produce inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Coupons For Best Buy 2022

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles picking a spouse – Active Campaign Coupons For Best Buy 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Active Campaign Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Active Campaign Coupons For Best Buy 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require much more than standard broadcasts and automations, AWeber may be a good option.

Active Campaign Coupons For Best Buy 2022

I normally do not believe pricing must be a significant aspect in choosing the best e-mail marketing platform for your service. Having the ideal functions for your marketing technique will ultimately offset whatever price distinctions you find. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only pick MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Active Campaign Coupons For Best Buy 2022

Active Campaign Coupons For Best Buy 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is using information caught from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this permits you to customise the material in your e-mail projects using rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the factor is due to the fact that it sounds natural and consists of enough personalisation (it recommendations that they’re running a firm) that individuals suspect it’s been composed by hand. We have actually even gotten a lot of praise from individuals who have actually recognized that it is automated, but are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, but the 2nd time around only send out the email to the sector of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Coupons For Best Buy 2022). If somebody opens your e-mail but doesn’t click through to your deal it implies that they were captivated by your subject line, but the deal wasn’t rather best for them.

Active Campaign Coupons For Best Buy 2022

Among our most responded-to e-mail campaigns is an easy email that we send out to everyone who goes to a Leadformly webinar but does not sign up for an account (Active Campaign Coupons For Best Buy 2022). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we first started purchasing tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for client success.

Active Campaign  Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually created automation sequences to immediately move customers between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Coupons For Best Buy 2022

I need to confess, collecting NPS ratings in ActiveCampaign is not simple. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve outcomes from their lead capture types. This automation sequence takes some pressure off of our support group, as it implies that we can answer questions in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s simple but is one less thing that our client success team requirement to think of.

Active Campaign Coupons For Best Buy 2022

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and worker training. When a new worker joins Endeavor Harbour, an automated email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While unconventional, utilizing marketing automation to streamline our brand-new staff member onboarding has made this procedure a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that get a job from our site to finish a brief test that tells us more about them and how they solve problems (Active Campaign Coupons For Best Buy 2022).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a great deal of insightful details about candidates. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Coupons For Best Buy 2022

Active Campaign  Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and ensures that we just think about the really best candidates to come in for an interview. I utilized to hate chasing up invoices. While the bulk of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending out the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and came throughout more as an alert rather than a person asking for an invoice to be paid (Active Campaign Coupons For Best Buy 2022). Not only was it just as reliable as me emailing them, it implied I could stop sending out an email that I hated sending– and it saved me time!There are few tools that I completely advise on a daily basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of unlimited emails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather busy user interface, which can be difficult to take in initially look.

Active Campaign Coupons For Best Buy 2022

Active Campaign  Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid via live chat, however not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending upon the variety of subscribers you’re wanting to reach. Strategies start at $9 per month for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds numerous functions consisting of consumer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans include unrestricted e-mails, unlike Campaign Monitor, which uses both fundamental strategies with minimal emails, and more pricey unrestricted strategies. Active Campaign Coupons For Best Buy 2022.

Active Campaign Coupons For Best Buy 2022

ActiveCampaign offers a 14-day free trial that does not need a charge card. To get going, all you need is your company name and email address. Next, you established a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other functions that you may not plan to use, however show up on the dashboard anyway if you’re utilizing the free trial. Active Campaign Coupons For Best Buy 2022. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Active Campaign Coupons For Best Buy 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Coupons For Best Buy 2022.

Prior to you include any contacts, though, you need to create a list, much like with Campaign Monitor. When you create a list, you need to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I tried including e-mail, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to easily develop custom-made fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a fundamental design template first.

Active Campaign Coupons For Best Buy 2022

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little easier in that you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Coupons For Best Buy 2022

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like choosing a partner – Active Campaign Coupons For Best Buy 2022. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Active Campaign  Coupons For Best Buy 2022Active Campaign Coupons For Best Buy 2022

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I have actually currently discussed.

Active Campaign Coupons For Best Buy 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform just since it’s less expensive on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than basic broadcasts and automations, AWeber might be a great option.

Active Campaign Coupons For Best Buy 2022

I typically don’t think prices ought to be a significant consider deciding the ideal e-mail marketing platform for your business. Having the right functions for your marketing method will ultimately make up for whatever price distinctions you find. However, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning out. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.