Active Campaign Email Marketing Giveaway For Free

Active Campaign Email Marketing Giveaway For Free

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually try out a lot is utilizing information caught from our Leadformly kind to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this enables you to customise the content in your e-mail campaigns using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I believe the reason is since it sounds natural and consists of sufficient personalisation (it references that they’re running an agency) that individuals believe it’s been composed by hand. We have actually even received a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around just send the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Active Campaign Email Marketing Giveaway For Free). If someone opens your e-mail however doesn’t click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Active Campaign Email Marketing Giveaway For Free

Among our most responded-to email projects is a basic e-mail that we send out to everyone who goes to a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Giveaway For Free). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hello Marcus, I’m not all set to use Leadformly because …’.

When we first started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were using in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Active Campaign  Email Marketing Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to immediately move clients between different steps of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Email Marketing Giveaway For Free

I have to admit, collecting NPS ratings in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and improve results from their lead capture types. This automation series takes some stress off of our support team, as it implies that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we immediately trigger a series that asks the consumer what made them leave, and then adds/removes them from the proper lists and series. It’s easy however is one less thing that our client success group need to consider.

Active Campaign Email Marketing Giveaway For Free

Below are some of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and worker training. When a brand-new worker joins Venture Harbour, an automated email sequence is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new workers have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, using marketing automation to enhance our brand-new staff member onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that look for a task from our website to complete a short quiz that informs us more about them and how they solve problems (Active Campaign Email Marketing Giveaway For Free).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It also gives us a lot of insightful information about prospects. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Email Marketing Giveaway For Free

Active Campaign  Email Marketing Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we only think about the extremely best applicants to come in for an interview. I used to hate chasing up invoices. While the majority of our customers paid their billings on time, there were always a couple of that required a nudge or two.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Active Campaign Email Marketing Giveaway For Free). Not only was it just as reliable as me emailing them, it meant I could stop sending an email that I hated sending out– and it saved me time!There are few tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in in the beginning look.

Active Campaign Email Marketing Giveaway For Free

Active Campaign  Email Marketing Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, however not by phone. It’s comparable to Campaign Display in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience look to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which offer live support, and generous features.

The company organizes its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and limitless emails. At each customer level, you can update to a Plus strategy that adds a number of functions including customer relationship management (CRM), a custom domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized plan. In in between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of endless emails, unlike Campaign Monitor, which uses both basic plans with minimal emails, and more costly unrestricted plans. Active Campaign Email Marketing Giveaway For Free.

Active Campaign Email Marketing Giveaway For Free

ActiveCampaign provides a 14-day free trial that does not require a charge card. To start, all you need is your business name and email address. Next, you set up a password and then choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially look. It’s tough to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, however appear on the control panel anyway if you’re using the free trial. Active Campaign Email Marketing Giveaway For Free. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing associated functions.

Active Campaign Email Marketing Giveaway For Free

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and many more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Giveaway For Free.

Before you add any contacts, however, you have to develop a list, similar to with Campaign Screen. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I experimented with adding email, name, and birthday. It recognized e-mail, however not the other two, however I had the ability to easily create customized fields. You can likewise tag contacts for easy searching. Click the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, supplied you make a standard template initially.

Active Campaign Email Marketing Giveaway For Free

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is a little much easier in that you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Email Marketing Giveaway For Free

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – Active Campaign Email Marketing Giveaway For Free. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Active Campaign  Email Marketing Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve already pointed out.

Active Campaign Email Marketing Giveaway For Free

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform simply due to the fact that it’s cheaper on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be an excellent choice.

Active Campaign Email Marketing Giveaway For Free

I usually don’t think prices must be a major factor in deciding the ideal email marketing platform for your business. Having the ideal features for your marketing method will eventually make up for whatever cost differences you find. But, rate is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But switching is a pain, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so delighted I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Giveaway For Free

Active Campaign Email Marketing Giveaway For Free

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we have actually explore a lot is utilizing data recorded from our Leadformly type to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I presume the reason is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals suspect it’s been written manually. We have actually even gotten a great deal of praise from people who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around only send out the email to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Active Campaign Email Marketing Giveaway For Free). If somebody opens your email but does not click through to your deal it implies that they were interested by your subject line, however the deal wasn’t quite best for them.

Active Campaign Email Marketing Giveaway For Free

Among our most responded-to email projects is an easy email that we send out to everybody who goes to a Leadformly webinar but doesn’t register for an account (Active Campaign Email Marketing Giveaway For Free). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not all set to utilize Leadformly because …’.

When we first began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we understood that many of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Active Campaign Email Marketing  Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

While it’s suggested to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to instantly move customers in between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Email Marketing Giveaway For Free

I have to admit, collecting NPS ratings in ActiveCampaign is challenging. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to learn our software application and improve outcomes from their lead capture kinds. This automation series takes some pressure off of our assistance team, as it suggests that we can address concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we automatically trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our client success group requirement to consider.

Active Campaign Email Marketing Giveaway For Free

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new staff member joins Venture Harbour, an automatic email sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new worker onboarding has made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Instead, we ask all prospects that request a job from our site to finish a short test that tells us more about them and how they resolve problems (Active Campaign Email Marketing Giveaway For Free).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the right fit. It also provides us a great deal of informative details about prospects. For example, among our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Giveaway For Free

Active Campaign Email Marketing  Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and ensures that we just think about the absolute best candidates to come in for an interview. I used to hate chasing after up invoices. While the bulk of our clients paid their invoices on time, there were constantly a couple of that required a nudge or 2.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting an invoice to be paid (Active Campaign Email Marketing Giveaway For Free). Not only was it just as efficient as me emailing them, it implied I could stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I completely recommend on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of unrestricted e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning look.

Active Campaign Email Marketing Giveaway For Free

Active Campaign Email Marketing  Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s comparable to Campaign Display in many methods, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending on the variety of customers you’re seeking to reach. Plans begin at $9 monthly for as much as 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus plan that adds several features including customer relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which uses both standard strategies with restricted e-mails, and more costly unrestricted plans. Active Campaign Email Marketing Giveaway For Free.

Active Campaign Email Marketing Giveaway For Free

ActiveCampaign provides a 14-day free trial that does not require a charge card. To start, all you need is your business name and email address. Next, you set up a password and after that pick the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also provides CRM and other functions that you may not plan to use, but reveal up on the dashboard anyway if you’re utilizing the free trial. Active Campaign Email Marketing Giveaway For Free. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Giveaway For Free

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Email Marketing Giveaway For Free.

Prior to you include any contacts, however, you need to produce a list, just like with Campaign Display. When you create a list, you require to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a certain field. I tried adding email, name, and birthday. It recognized email, but not the other two, however I had the ability to quickly develop customized fields. You can likewise tag contacts for simple searching. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, offered you make a basic design template first.

Active Campaign Email Marketing Giveaway For Free

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to browse. Their design templates are restricted, which is fine with me, however their email editing experience is a little much easier in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Giveaway For Free

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like selecting a spouse – Active Campaign Email Marketing Giveaway For Free. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

Active Campaign Email Marketing  Giveaway For FreeActive Campaign Email Marketing Giveaway For Free

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I have actually currently discussed.

Active Campaign Email Marketing Giveaway For Free

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an e-mail marketing platform just because it’s less expensive on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little company with 5,000 subscribers or more, and you do not require far more than fundamental broadcasts and automations, AWeber might be a great choice.

Active Campaign Email Marketing Giveaway For Free

I usually don’t believe rates must be a significant aspect in deciding the right email marketing platform for your company. Having the right features for your marketing strategy will eventually make up for whatever rate differences you discover. But, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free listed below 2,000 contacts. However switching is a discomfort, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.