Active Campaign Email Marketing Offers Today 2022

Active Campaign Email Marketing Offers Today 2022

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing data recorded from our Leadformly kind to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this permits you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I think the reason is because it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that people think it’s been written by hand. We have actually even gotten a lot of praise from individuals who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, however the second time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Active Campaign Email Marketing Offers Today 2022). If somebody opens your email however does not click through to your deal it means that they were fascinated by your subject line, but the deal wasn’t rather right for them.

Active Campaign Email Marketing Offers Today 2022

One of our most responded-to email campaigns is a simple e-mail that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Active Campaign Email Marketing Offers Today 2022). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hello Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Active Campaign Email Marketing  Offers Today 2022Active Campaign Email Marketing Offers Today 2022

While it’s meant to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move customers between different steps of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Offers Today 2022

I need to confess, collecting NPS scores in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve outcomes from their lead capture types. This automation series takes some strain off of our support team, as it implies that we can address concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what caused this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s easy but is one less thing that our customer success group need to consider.

Active Campaign Email Marketing Offers Today 2022

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a new worker joins Venture Harbour, an automated email series is activated that drip feeds info on how we doing things at Venture Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has made this process a lot much easier. We do not read CVs at Endeavor Harbour. Instead, we ask all candidates that look for a job from our website to finish a brief quiz that informs us more about them and how they solve issues (Active Campaign Email Marketing Offers Today 2022).

At the end of the day, if you’re not willing to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re definitely not the best fit. It likewise gives us a great deal of informative details about prospects. For instance, one of our values at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Active Campaign Email Marketing Offers Today 2022

Active Campaign Email Marketing  Offers Today 2022Active Campaign Email Marketing Offers Today 2022

This test is sent out through a marketing automation series, which releases up hours of emailing back and forth with possible prospects, and guarantees that we only consider the best candidates to come in for an interview. I used to hate chasing up billings. While most of our customers paid their invoices on time, there were constantly a few that required a nudge or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert rather than an individual asking for an invoice to be paid (Active Campaign Email Marketing Offers Today 2022). Not just was it just as efficient as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, consisting of unlimited emails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially look.

Active Campaign Email Marketing Offers Today 2022

Active Campaign Email Marketing  Offers Today 2022Active Campaign Email Marketing Offers Today 2022

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business organizes its plans depending on the variety of customers you’re aiming to reach. Strategies begin at $9 each month for approximately 500 contacts and unrestricted emails. At each customer level, you can update to a Plus strategy that includes several features consisting of client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized plan. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include limitless e-mails, unlike Campaign Monitor, which provides both basic plans with minimal e-mails, and more expensive unlimited plans. Active Campaign Email Marketing Offers Today 2022.

Active Campaign Email Marketing Offers Today 2022

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To begin, all you require is your business name and e-mail address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially look. It’s difficult to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise offers CRM and other features that you might not prepare to use, however appear on the control panel anyhow if you’re using the complimentary trial. Active Campaign Email Marketing Offers Today 2022. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing related functions.

Active Campaign Email Marketing Offers Today 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and lots of more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Email Marketing Offers Today 2022.

Prior to you add any contacts, though, you need to produce a list, just like with Campaign Display. When you develop a list, you require to offer it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried out including email, name, and birthday. It acknowledged email, but not the other 2, however I had the ability to quickly create custom fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic template first.

Active Campaign Email Marketing Offers Today 2022

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is a little much easier because you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Email Marketing Offers Today 2022

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform is like picking a spouse – Active Campaign Email Marketing Offers Today 2022. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Active Campaign Email Marketing  Offers Today 2022Active Campaign Email Marketing Offers Today 2022

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Active Campaign Email Marketing Offers Today 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform simply because it’s less expensive on the short term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small business with 5,000 customers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Offers Today 2022

I normally do not believe rates should be a major consider deciding the ideal email marketing platform for your business. Having the ideal functions for your marketing technique will ultimately offset whatever rate distinctions you discover. But, cost is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so only select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Email Marketing Offers Today 2022

Active Campaign Email Marketing Offers Today 2022

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne strategy we have actually explore a lot is utilizing information recorded from our Leadformly type to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this permits you to personalise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the factor is due to the fact that it sounds natural and includes sufficient personalisation (it references that they’re running a company) that individuals presume it’s been written by hand. We’ve even gotten a lot of appreciation from individuals who have actually determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around just send out the e-mail to the segment of people that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Email Marketing Offers Today 2022). If someone opens your email but does not click through to your deal it suggests that they were interested by your subject line, however the offer wasn’t rather best for them.

Active Campaign Email Marketing Offers Today 2022

Among our most responded-to email projects is an easy e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Active Campaign Email Marketing Offers Today 2022). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly due to the fact that …’.

When we initially began investing in tools for our customer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign  Email Marketing Offers Today 2022Active Campaign Email Marketing Offers Today 2022

While it’s suggested to be utilized for handling sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move clients between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Active Campaign Email Marketing Offers Today 2022

I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software application and improve results from their lead capture types. This automation series takes some strain off of our support group, as it means that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and series. It’s basic but is one less thing that our client success team need to believe about.

Active Campaign Email Marketing Offers Today 2022

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and worker training. When a new staff member joins Venture Harbour, an automated email sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, using marketing automation to streamline our brand-new staff member onboarding has actually made this process a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a job from our site to finish a brief test that informs us more about them and how they resolve issues (Active Campaign Email Marketing Offers Today 2022).

At the end of the day, if you’re not ready to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re certainly not the best fit. It likewise offers us a great deal of insightful info about candidates. For example, one of our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Email Marketing Offers Today 2022

Active Campaign  Email Marketing Offers Today 2022Active Campaign Email Marketing Offers Today 2022

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we only think about the best candidates to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their invoices on time, there were always a few that required a push or more.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and came across more as an alert rather than an individual asking for an invoice to be paid (Active Campaign Email Marketing Offers Today 2022). Not only was it simply as reliable as me emailing them, it meant I could stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy user interface, which can be difficult to take in initially glimpse.

Active Campaign Email Marketing Offers Today 2022

Active Campaign  Email Marketing Offers Today 2022Active Campaign Email Marketing Offers Today 2022

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid by means of live chat, however not by phone. It’s similar to Campaign Screen in numerous methods, though each bests the other one in some areas. For the very best email marketing experience want to our Editors’ Option picks in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The business organizes its strategies depending upon the variety of customers you’re wanting to reach. Plans start at $9 per month for approximately 500 contacts and limitless e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds a number of functions consisting of client relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom strategy. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Monitor, which provides both basic strategies with limited emails, and more expensive limitless plans. Active Campaign Email Marketing Offers Today 2022.

Active Campaign Email Marketing Offers Today 2022

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To get started, all you need is your company name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also complicated since ActiveCampaign also uses CRM and other functions that you may not prepare to use, but appear on the dashboard anyway if you’re utilizing the free trial. Active Campaign Email Marketing Offers Today 2022. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

Active Campaign Email Marketing Offers Today 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and many more. This is another location where it bests Campaign Display, which has no 3rd party integration. Active Campaign Email Marketing Offers Today 2022.

Before you include any contacts, though, you need to create a list, similar to with Campaign Display. When you develop a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried adding email, name, and birthday. It recognized e-mail, but not the other 2, however I had the ability to easily develop custom-made fields. You can likewise tag contacts for simple searching. Click on the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental design template initially.

Active Campaign Email Marketing Offers Today 2022

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their design templates are restricted, which is great with me, however their email modifying experience is slightly simpler in that you can develop inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Email Marketing Offers Today 2022

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an e-mail marketing platform resembles selecting a partner – Active Campaign Email Marketing Offers Today 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Active Campaign  Email Marketing Offers Today 2022Active Campaign Email Marketing Offers Today 2022

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently pointed out.

Active Campaign Email Marketing Offers Today 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need far more than fundamental broadcasts and automations, AWeber may be a great choice.

Active Campaign Email Marketing Offers Today 2022

I usually don’t think prices ought to be a significant consider choosing the best email marketing platform for your company. Having the ideal functions for your marketing technique will ultimately offset whatever cost differences you discover. However, price is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.