Active Campaign Features To Know

Active Campaign Features To Know

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we’ve explored with a lot is utilizing information recorded from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Basically, this enables you to personalise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I presume the reason is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running a firm) that individuals suspect it’s been written by hand. We have actually even gotten a lot of appreciation from people who’ve determined that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, however the 2nd time around just send the e-mail to the section of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have actually otherwise seen it (Active Campaign Features To Know). If somebody opens your email however doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Features To Know

One of our most responded-to e-mail campaigns is a simple email that we send to everyone who attends a Leadformly webinar but does not register for an account (Active Campaign Features To Know). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we first started buying tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Active Campaign Features To KnowActive Campaign Features To Know

While it’s suggested to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation series to immediately move customers between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Active Campaign Features To Know

I have to confess, gathering NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve arise from their lead capture kinds. This automation series takes some stress off of our support team, as it implies that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the customer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s simple but is one less thing that our customer success team requirement to think of.

Active Campaign Features To Know

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a new staff member joins Venture Harbour, an automatic e-mail series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While non-traditional, utilizing marketing automation to simplify our brand-new employee onboarding has made this procedure a lot simpler. We do not read CVs at Endeavor Harbour. Rather, we ask all candidates that get a task from our website to complete a short test that tells us more about them and how they fix issues (Active Campaign Features To Know).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re definitely not the ideal fit. It likewise provides us a great deal of insightful details about prospects. For example, among our worths at Venture Harbour is to never ever stop discovering, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Active Campaign Features To Know

Active Campaign Features To KnowActive Campaign Features To Know

This test is sent through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and ensures that we only consider the really finest candidates to come in for an interview. I utilized to dislike going after up invoices. While the bulk of our clients paid their billings on time, there were constantly a few that required a push or two.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (Active Campaign Features To Know). Not just was it simply as efficient as me emailing them, it suggested I might stop sending an email that I disliked sending– and it saved me time!There are couple of tools that I totally advise daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glimpse.

Active Campaign Features To Know

Active Campaign Features To KnowActive Campaign Features To Know

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some areas. For the very best e-mail marketing experience seek to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The business organizes its plans depending upon the number of customers you’re seeking to reach. Strategies begin at $9 per month for approximately 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus strategy that adds several features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies include unlimited e-mails, unlike Campaign Screen, which offers both basic plans with minimal e-mails, and more costly limitless strategies. Active Campaign Features To Know.

Active Campaign Features To Know

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To start, all you require is your business name and email address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s tough to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise uses CRM and other functions that you might not plan to use, however show up on the control panel anyway if you’re using the totally free trial. Active Campaign Features To Know. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing related features.

Active Campaign Features To Know

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Active Campaign Features To Know.

Prior to you include any contacts, though, you have to develop a list, just like with Campaign Display. When you create a list, you require to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I checked out adding email, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to quickly produce customized fields. You can likewise tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard design template initially.

Active Campaign Features To Know

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to browse. Their design templates are restricted, which is great with me, however their email modifying experience is slightly simpler in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Features To Know

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform is like selecting a spouse – Active Campaign Features To Know. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Active Campaign Features To KnowActive Campaign Features To Know

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I’ve currently mentioned.

Active Campaign Features To Know

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an email marketing platform just since it’s more affordable on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber might be a great choice.

Active Campaign Features To Know

I normally do not think pricing ought to be a major consider choosing the best email marketing platform for your organisation. Having the right functions for your marketing strategy will eventually offset whatever rate differences you find. However, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.