Active Campaign Send Single Email

Active Campaign Send Single Email

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve experimented with a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this allows you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I presume the factor is because it sounds natural and includes enough personalisation (it references that they’re running a firm) that individuals think it’s been composed manually. We have actually even received a great deal of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails two times, however the second time around only send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Active Campaign Send Single Email). If somebody opens your email but doesn’t click through to your offer it indicates that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Active Campaign Send Single Email

One of our most responded-to e-mail projects is a simple e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t sign up for an account (Active Campaign Send Single Email). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey there Marcus, I’m not all set to use Leadformly since …’.

When we first started investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After a number of months we understood that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for consumer success.

Active Campaign Send Single EmailActive Campaign Send Single Email

While it’s indicated to be used for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually developed automation sequences to instantly move clients in between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Active Campaign Send Single Email

I need to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture forms. This automation sequence takes some pressure off of our support group, as it suggests that we can answer concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we immediately trigger a series that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s simple but is one less thing that our consumer success team need to consider.

Active Campaign Send Single Email

Below are some of the methods we have actually utilized ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee signs up with Venture Harbour, an automatic e-mail series is set off that drip feeds details on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to streamline our brand-new worker onboarding has made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that get a task from our site to complete a short quiz that informs us more about them and how they solve problems (Active Campaign Send Single Email).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a role at Endeavor Harbour, you’re absolutely not the right fit. It likewise provides us a great deal of informative details about candidates. For example, one of our worths at Venture Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Send Single Email

Active Campaign Send Single EmailActive Campaign Send Single Email

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and ensures that we only consider the best candidates to come in for an interview. I used to dislike going after up invoices. While most of our customers paid their billings on time, there were always a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person requesting a billing to be paid (Active Campaign Send Single Email). Not just was it just as efficient as me emailing them, it meant I might stop sending out an e-mail that I disliked sending out– and it saved me time!There are couple of tools that I wholeheartedly advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including endless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at first look.

Active Campaign Send Single Email

Active Campaign Send Single EmailActive Campaign Send Single Email

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the best email marketing experience look to our Editors’ Choice picks in this category: Campaigner and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending upon the number of customers you’re looking to reach. Plans begin at $9 per month for up to 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus strategy that includes several features consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies include limitless e-mails, unlike Campaign Display, which uses both basic plans with minimal emails, and more pricey limitless plans. Active Campaign Send Single Email.

Active Campaign Send Single Email

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign also provides CRM and other features that you may not prepare to utilize, but show up on the dashboard anyhow if you’re using the complimentary trial. Active Campaign Send Single Email. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Send Single Email

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Active Campaign Send Single Email.

Prior to you add any contacts, however, you have to create a list, much like with Campaign Screen. When you create a list, you need to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried out including email, name, and birthday. It acknowledged e-mail, however not the other two, however I had the ability to quickly produce custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, supplied you make a standard design template first.

Active Campaign Send Single Email

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is slightly much easier because you can develop inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Send Single Email

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform is like choosing a spouse – Active Campaign Send Single Email. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

Active Campaign Send Single EmailActive Campaign Send Single Email

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve already pointed out.

Active Campaign Send Single Email

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform even if it’s more affordable on the short term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be an excellent option.

Active Campaign Send Single Email

I usually don’t think pricing needs to be a significant consider deciding the ideal email marketing platform for your company. Having the right features for your marketing strategy will ultimately offset whatever price distinctions you find. But, price is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the rate of ActiveCampaign if you’re just beginning. MailChimp, is free listed below 2,000 contacts. But switching is a discomfort, so just pick MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.