Active Campaign Technical Support Questions

Active Campaign Technical Support Questions

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing data caught from our Leadformly type to customise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this enables you to customise the material in your email campaigns using rules like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I presume the factor is because it sounds natural and includes adequate personalisation (it references that they’re running an agency) that individuals presume it’s been written by hand. We have actually even gotten a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails twice, but the second time around only send the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Active Campaign Technical Support Questions). If someone opens your e-mail but doesn’t click through to your offer it suggests that they were fascinated by your subject line, but the offer wasn’t rather right for them.

Active Campaign Technical Support Questions

One of our most responded-to e-mail campaigns is a simple email that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (Active Campaign Technical Support Questions). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly since …’.

When we initially started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

Active Campaign Technical Support QuestionsActive Campaign Technical Support Questions

While it’s meant to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to automatically move customers in between various actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Active Campaign Technical Support Questions

I have to confess, collecting NPS ratings in ActiveCampaign is not simple. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to discover our software and get better results from their lead capture kinds. This automation series takes some pressure off of our support group, as it means that we can respond to concerns in these tutorials that may have otherwise ended up being support tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we instantly set off a series that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success team need to think of.

Active Campaign Technical Support Questions

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and employee training. When a brand-new staff member joins Endeavor Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a consistent onboarding experience, and are lined up with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to improve our brand-new employee onboarding has made this process a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all candidates that obtain a task from our site to finish a short test that tells us more about them and how they fix problems (Active Campaign Technical Support Questions).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re definitely not the right fit. It likewise gives us a lot of insightful info about candidates. For example, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Active Campaign Technical Support Questions

Active Campaign Technical Support QuestionsActive Campaign Technical Support Questions

This quiz is sent through a marketing automation series, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we just think about the absolute best applicants to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Active Campaign Technical Support Questions). Not only was it just as efficient as me emailing them, it implied I might stop sending out an e-mail that I disliked sending out– and it conserved me time!There are couple of tools that I completely advise on an everyday basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of endless e-mails with all of its plans, third-party combinations, and a range of auto-responders. This results in a rather busy interface, which can be difficult to take in at very first look.

Active Campaign Technical Support Questions

Active Campaign Technical Support QuestionsActive Campaign Technical Support Questions

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get aid through live chat, however not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The business arranges its plans depending upon the variety of customers you’re wanting to reach. Strategies begin at $9 each month for up to 500 contacts and limitless emails. At each subscriber level, you can update to a Plus plan that includes a number of functions including client relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a customized strategy. In between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of endless emails, unlike Campaign Display, which offers both fundamental strategies with minimal emails, and more expensive unrestricted plans. Active Campaign Technical Support Questions.

Active Campaign Technical Support Questions

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To get going, all you need is your company name and e-mail address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s hard to understand where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also offers CRM and other features that you might not prepare to utilize, but appear on the dashboard anyway if you’re using the totally free trial. Active Campaign Technical Support Questions. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated functions.

Active Campaign Technical Support Questions

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Active Campaign Technical Support Questions.

Prior to you add any contacts, though, you have to produce a list, just like with Campaign Display. When you create a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out including e-mail, name, and birthday. It recognized email, however not the other two, but I had the ability to easily create custom-made fields. You can likewise tag contacts for easy browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard template first.

Active Campaign Technical Support Questions

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are restricted, which is fine with me, but their email editing experience is somewhat easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Technical Support Questions

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform is like choosing a partner – Active Campaign Technical Support Questions. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Active Campaign Technical Support QuestionsActive Campaign Technical Support Questions

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Active Campaign Technical Support Questions

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d strongly warn versus locking yourself into an e-mail marketing platform just since it’s less expensive on the short-term. Switching is a discomfort, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a little organisation with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a good choice.

Active Campaign Technical Support Questions

I normally do not think prices should be a major consider deciding the ideal e-mail marketing platform for your business. Having the right features for your marketing method will ultimately make up for whatever rate distinctions you discover. But, price is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.