Active Campaign Warranty Coupon CodeFebruary

Active Campaign Warranty Coupon CodeFebruary

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using data captured from our Leadformly kind to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Generally, this allows you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I presume the reason is due to the fact that it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that individuals suspect it’s been written manually. We’ve even gotten a great deal of appreciation from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, but the 2nd time around only send the e-mail to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Active Campaign Warranty Coupon CodeFebruary). If somebody opens your e-mail but doesn’t click through to your deal it suggests that they were interested by your subject line, but the offer wasn’t quite best for them.

Active Campaign Warranty Coupon CodeFebruary

One of our most responded-to e-mail projects is a simple e-mail that we send to everybody who goes to a Leadformly webinar but does not register for an account (Active Campaign Warranty Coupon CodeFebruary). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an email dealt with to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially started purchasing tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After numerous months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

While it’s implied to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually produced automation sequences to immediately move clients between different actions of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

Active Campaign Warranty Coupon CodeFebruary

I have to admit, gathering NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve outcomes from their lead capture types. This automation series takes some strain off of our assistance team, as it means that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we automatically trigger a sequence that asks the client what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s easy but is one less thing that our client success team need to consider.

Active Campaign Warranty Coupon CodeFebruary

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new worker signs up with Venture Harbour, an automated email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are lined up with the business’s bigger image vision and objectives.

While unconventional, using marketing automation to improve our new employee onboarding has actually made this process a lot simpler. We don’t read CVs at Venture Harbour. Instead, we ask all prospects that make an application for a task from our site to finish a short quiz that informs us more about them and how they resolve issues (Active Campaign Warranty Coupon CodeFebruary).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise gives us a great deal of insightful info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Warranty Coupon CodeFebruary

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

This quiz is sent through a marketing automation sequence, which frees up hours of emailing back and forth with prospective candidates, and ensures that we only think about the absolute best candidates to come in for an interview. I used to dislike going after up billings. While most of our customers paid their billings on time, there were always a few that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting for a billing to be paid (Active Campaign Warranty Coupon CodeFebruary). Not just was it just as reliable as me emailing them, it implied I might stop sending an email that I disliked sending out– and it saved me time!There are few tools that I wholeheartedly recommend on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, consisting of unrestricted emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be difficult to take in initially look.

Active Campaign Warranty Coupon CodeFebruary

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Option picks in this category: Campaigner and MailChimp , each of which use live support, and generous features.

The business organizes its strategies depending upon the variety of customers you’re looking to reach. Plans begin at $9 per month for as much as 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus plan that includes several functions consisting of customer relationship management (CRM), a customized domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of endless e-mails, unlike Campaign Monitor, which provides both basic strategies with minimal emails, and more pricey endless strategies. Active Campaign Warranty Coupon CodeFebruary.

Active Campaign Warranty Coupon CodeFebruary

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To begin, all you require is your company name and e-mail address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glance. It’s difficult to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing because ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, however reveal up on the dashboard anyhow if you’re using the free trial. Active Campaign Warranty Coupon CodeFebruary. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Warranty Coupon CodeFebruary

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Warranty Coupon CodeFebruary.

Before you add any contacts, however, you need to produce a list, similar to with Campaign Monitor. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I checked out including email, name, and birthday. It acknowledged e-mail, but not the other two, however I was able to quickly develop custom fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental design template first.

Active Campaign Warranty Coupon CodeFebruary

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is a little much easier in that you can produce inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the particular emails from each of those tabs.

Active Campaign Warranty Coupon CodeFebruary

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles selecting a partner – Active Campaign Warranty Coupon CodeFebruary. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw many others, some of which I have actually already pointed out.

Active Campaign Warranty Coupon CodeFebruary

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an e-mail marketing platform just due to the fact that it’s less expensive on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a little business with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber might be a good choice.

Active Campaign Warranty Coupon CodeFebruary

I normally do not think rates ought to be a significant factor in choosing the right e-mail marketing platform for your service. Having the right functions for your marketing method will ultimately offset whatever price differences you discover. However, rate is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Active Campaign Warranty Coupon CodeFebruary

Active Campaign Warranty Coupon CodeFebruary

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is utilizing data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this enables you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I think the reason is because it sounds natural and consists of enough personalisation (it referrals that they’re running an agency) that individuals think it’s been composed by hand. We’ve even received a lot of praise from individuals who have actually determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your emails two times, however the second time around only send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Active Campaign Warranty Coupon CodeFebruary). If somebody opens your e-mail but does not click through to your offer it implies that they were interested by your subject line, but the offer wasn’t quite ideal for them.

Active Campaign Warranty Coupon CodeFebruary

One of our most responded-to email campaigns is a simple e-mail that we send out to everyone who goes to a Leadformly webinar but doesn’t register for an account (Active Campaign Warranty Coupon CodeFebruary). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to use Leadformly since …’.

When we initially started purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we understood that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to immediately move customers in between various actions of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Active Campaign Warranty Coupon CodeFebruary

I need to confess, collecting NPS scores in ActiveCampaign is not simple. We had actually formerly used Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better results from their lead capture forms. This automation sequence takes some stress off of our support team, as it implies that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is essential that we discover what caused this. In ActiveCampaign, we immediately set off a series that asks the customer what made them leave, and after that adds/removes them from the proper lists and series. It’s easy however is one less thing that our consumer success team requirement to think of.

Active Campaign Warranty Coupon CodeFebruary

Below are some of the methods we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new employee joins Endeavor Harbour, an automatic e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new employees have a constant onboarding experience, and are lined up with the business’s larger picture vision and goals.

While unconventional, utilizing marketing automation to enhance our brand-new worker onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that look for a task from our website to complete a short test that tells us more about them and how they solve issues (Active Campaign Warranty Coupon CodeFebruary).

At the end of the day, if you’re not happy to complete a 10-minute test to be thought about for a function at Endeavor Harbour, you’re certainly not the right fit. It likewise provides us a lot of informative details about prospects. For example, one of our worths at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Active Campaign Warranty Coupon CodeFebruary

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

This test is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with potential candidates, and guarantees that we just consider the best candidates to come in for an interview. I utilized to hate chasing up invoices. While most of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and came throughout more as an alert instead of an individual requesting for a billing to be paid (Active Campaign Warranty Coupon CodeFebruary). Not just was it simply as effective as me emailing them, it indicated I might stop sending an email that I disliked sending out– and it conserved me time!There are few tools that I completely suggest daily, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including endless e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be hard to take in at very first look.

Active Campaign Warranty Coupon CodeFebruary

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

ActiveCampaign has a large library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s similar to Campaign Monitor in lots of ways, though each bests the other one in some locations. For the finest email marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which use live support, and generous functions.

The business arranges its strategies depending on the number of customers you’re aiming to reach. Strategies start at $9 monthly for as much as 500 contacts and unrestricted e-mails. At each subscriber level, you can update to a Plus strategy that adds several functions consisting of client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All plans consist of unlimited e-mails, unlike Campaign Display, which offers both standard strategies with minimal e-mails, and more costly unlimited plans. Active Campaign Warranty Coupon CodeFebruary.

Active Campaign Warranty Coupon CodeFebruary

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To start, all you require is your business name and email address. Next, you set up a password and then choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing given that ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, but appear on the dashboard anyway if you’re utilizing the totally free trial. Active Campaign Warranty Coupon CodeFebruary. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing associated features.

Active Campaign Warranty Coupon CodeFebruary

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. Active Campaign Warranty Coupon CodeFebruary.

Before you include any contacts, however, you have to create a list, just like with Campaign Monitor. When you create a list, you need to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I tried out adding e-mail, name, and birthday. It recognized email, but not the other two, but I was able to quickly create custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a standard template first.

Active Campaign Warranty Coupon CodeFebruary

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier in that you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Warranty Coupon CodeFebruary

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an email marketing platform resembles selecting a spouse – Active Campaign Warranty Coupon CodeFebruary. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

Active Campaign Warranty Coupon CodeFebruaryActive Campaign Warranty Coupon CodeFebruary

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I’ve currently discussed.

Active Campaign Warranty Coupon CodeFebruary

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly caution against locking yourself into an email marketing platform even if it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 customers or more, and you don’t need much more than basic broadcasts and automations, AWeber may be a good option.

Active Campaign Warranty Coupon CodeFebruary

I generally don’t think prices must be a significant element in deciding the best email marketing platform for your business. Having the right features for your marketing strategy will ultimately offset whatever rate differences you discover. However, cost is still a factor, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.