Best Buy Email Marketing Active Campaign 2022

Best Buy Email Marketing Active Campaign 2022

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we’ve explore a lot is using information caught from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the content in your email projects utilizing guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I think the reason is due to the fact that it sounds natural and includes enough personalisation (it recommendations that they’re running a firm) that people think it’s been written by hand. We’ve even gotten a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the 2nd time around only send out the e-mail to the section of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Best Buy Email Marketing Active Campaign 2022). If someone opens your e-mail but does not click through to your offer it suggests that they were captivated by your subject line, but the offer wasn’t quite ideal for them.

Best Buy Email Marketing Active Campaign 2022

One of our most responded-to email campaigns is a simple e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t register for an account (Best Buy Email Marketing Active Campaign 2022). It appears like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly since …’.

When we first started buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that many of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

Best Buy  Email Marketing Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

While it’s suggested to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers in between different steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Best Buy Email Marketing Active Campaign 2022

I need to confess, gathering NPS ratings in ActiveCampaign is not simple. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better arise from their lead capture forms. This automation series takes some stress off of our support team, as it implies that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s easy but is one less thing that our customer success team requirement to think about.

Best Buy Email Marketing Active Campaign 2022

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automated e-mail series is activated that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While non-traditional, using marketing automation to enhance our new staff member onboarding has made this process a lot easier. We do not read CVs at Venture Harbour. Instead, we ask all prospects that obtain a task from our site to complete a short quiz that informs us more about them and how they fix problems (Best Buy Email Marketing Active Campaign 2022).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the right fit. It also gives us a great deal of insightful details about prospects. For example, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Best Buy Email Marketing Active Campaign 2022

Best Buy  Email Marketing Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

This test is sent out through a marketing automation series, which frees up hours of emailing back and forth with prospective candidates, and guarantees that we just consider the absolute best applicants to come in for an interview. I used to hate going after up billings. While most of our clients paid their billings on time, there were constantly a few that required a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting a billing to be paid (Best Buy Email Marketing Active Campaign 2022). Not just was it simply as reliable as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to provide, consisting of limitless e-mails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in initially look.

Best Buy Email Marketing Active Campaign 2022

Best Buy  Email Marketing Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive assistance by means of live chat, but not by phone. It’s similar to Campaign Display in many ways, though each bests the other one in some areas. For the very best email marketing experience look to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live support, and generous features.

The business organizes its strategies depending upon the number of customers you’re looking to reach. Plans start at $9 each month for as much as 500 contacts and unlimited e-mails. At each subscriber level, you can upgrade to a Plus plan that adds a number of features including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Display, which offers both basic plans with minimal emails, and more costly endless plans. Best Buy Email Marketing Active Campaign 2022.

Best Buy Email Marketing Active Campaign 2022

ActiveCampaign uses a 14-day free trial that does not need a credit card. To get going, all you need is your company name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating at first glance. It’s hard to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign also uses CRM and other functions that you may not prepare to utilize, however show up on the dashboard anyway if you’re utilizing the free trial. Best Buy Email Marketing Active Campaign 2022. Along the top of the screen are your main alternatives: contacts, campaigns, lists, and other non-email marketing related functions.

Best Buy Email Marketing Active Campaign 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Best Buy Email Marketing Active Campaign 2022.

Prior to you add any contacts, however, you need to develop a list, much like with Campaign Monitor. When you produce a list, you require to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this might reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged email, however not the other two, however I had the ability to quickly produce custom-made fields. You can likewise tag contacts for simple browsing. Click the campaigns tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental template first.

Best Buy Email Marketing Active Campaign 2022

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is somewhat much easier in that you can produce inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Best Buy Email Marketing Active Campaign 2022

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But selecting an email marketing platform is like picking a partner – Best Buy Email Marketing Active Campaign 2022. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

Best Buy  Email Marketing Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I have actually already discussed.

Best Buy Email Marketing Active Campaign 2022

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly warn against locking yourself into an email marketing platform even if it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber might be a good option.

Best Buy Email Marketing Active Campaign 2022

I usually don’t believe prices must be a major factor in deciding the right e-mail marketing platform for your business. Having the best functions for your marketing method will ultimately offset whatever rate differences you find. But, cost is still a factor, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting. MailChimp, is totally free listed below 2,000 contacts. However changing is a discomfort, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Best Buy Email Marketing Active Campaign 2022

Best Buy Email Marketing Active Campaign 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve explore a lot is using information captured from our Leadformly type to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Generally, this permits you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I believe the reason is because it sounds natural and includes sufficient personalisation (it references that they’re running an agency) that people suspect it’s been composed by hand. We’ve even gotten a lot of praise from individuals who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Best Buy Email Marketing Active Campaign 2022). If someone opens your e-mail however does not click through to your deal it indicates that they were intrigued by your subject line, but the deal wasn’t quite best for them.

Best Buy Email Marketing Active Campaign 2022

One of our most responded-to e-mail campaigns is an easy e-mail that we send to everybody who attends a Leadformly webinar but does not register for an account (Best Buy Email Marketing Active Campaign 2022). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to utilize Leadformly due to the fact that …’.

When we initially started investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we understood that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Best Buy Email Marketing  Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

While it’s meant to be used for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We’ve created automation series to automatically move clients between various actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Best Buy Email Marketing Active Campaign 2022

I need to admit, collecting NPS scores in ActiveCampaign is not easy. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d recommend reading dazzling post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get much better results from their lead capture types. This automation series takes some strain off of our support group, as it means that we can address questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we instantly trigger a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic but is one less thing that our consumer success team requirement to consider.

Best Buy Email Marketing Active Campaign 2022

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new staff member joins Endeavor Harbour, an automated e-mail sequence is activated that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all brand-new employees have a constant onboarding experience, and are lined up with the company’s larger photo vision and goals.

While unconventional, using marketing automation to streamline our new worker onboarding has made this process a lot simpler. We don’t check out CVs at Venture Harbour. Rather, we ask all prospects that obtain a task from our website to finish a short quiz that informs us more about them and how they fix issues (Best Buy Email Marketing Active Campaign 2022).

At the end of the day, if you’re not going to finish a 10-minute test to be considered for a function at Venture Harbour, you’re certainly not the right fit. It also gives us a lot of informative info about candidates. For example, among our values at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Best Buy Email Marketing Active Campaign 2022

Best Buy Email Marketing  Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

This test is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective prospects, and guarantees that we just consider the extremely finest applicants to come in for an interview. I used to hate chasing up billings. While most of our clients paid their billings on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person requesting a billing to be paid (Best Buy Email Marketing Active Campaign 2022). Not only was it simply as reliable as me emailing them, it meant I might stop sending an e-mail that I hated sending out– and it conserved me time!There are few tools that I totally advise on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic user interface, which can be tough to take in in the beginning glance.

Best Buy Email Marketing Active Campaign 2022

Best Buy Email Marketing  Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

ActiveCampaign has a large library of online support resources and onboarding services, and you can get help by means of live chat, but not by phone. It’s comparable to Campaign Screen in many ways, though each bests the other one in some areas. For the very best e-mail marketing experience want to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which use live support, and generous features.

The business arranges its plans depending on the number of customers you’re looking to reach. Plans begin at $9 each month for approximately 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus strategy that adds several features including client relationship management (CRM), a custom domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include endless e-mails, unlike Campaign Display, which offers both fundamental strategies with restricted e-mails, and more costly endless strategies. Best Buy Email Marketing Active Campaign 2022.

Best Buy Email Marketing Active Campaign 2022

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get begun, all you require is your business name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first glance. It’s hard to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing considering that ActiveCampaign also offers CRM and other functions that you might not prepare to utilize, but show up on the control panel anyway if you’re utilizing the complimentary trial. Best Buy Email Marketing Active Campaign 2022. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Best Buy Email Marketing Active Campaign 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and much more. This is another area where it bests Campaign Screen, which has no 3rd party integration. Best Buy Email Marketing Active Campaign 2022.

Prior to you add any contacts, though, you need to create a list, simply like with Campaign Display. When you develop a list, you require to provide it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It acknowledged email, however not the other two, however I was able to easily develop custom fields. You can also tag contacts for easy browsing. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template first.

Best Buy Email Marketing Active Campaign 2022

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is a little simpler because you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Best Buy Email Marketing Active Campaign 2022

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform is like selecting a spouse – Best Buy Email Marketing Active Campaign 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Best Buy Email Marketing  Active Campaign 2022Best Buy Email Marketing Active Campaign 2022

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Best Buy Email Marketing Active Campaign 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s cheaper on the brief term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not need much more than fundamental broadcasts and automations, AWeber might be a great option.

Best Buy Email Marketing Active Campaign 2022

I typically don’t think rates must be a significant factor in deciding the right e-mail marketing platform for your service. Having the right functions for your marketing strategy will ultimately make up for whatever price distinctions you discover. However, cost is still an element, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just beginning. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so thankful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.