Best Deals On Email Marketing Active Campaign 2022

Best Deals On Email Marketing Active Campaign 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly kind to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the material in your email campaigns using guidelines like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is because it sounds natural and includes enough personalisation (it recommendations that they’re running a company) that individuals believe it’s been composed manually. We’ve even gotten a lot of appreciation from individuals who’ve determined that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around just send out the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Best Deals On Email Marketing Active Campaign 2022). If somebody opens your e-mail however doesn’t click through to your offer it implies that they were fascinated by your subject line, however the offer wasn’t quite best for them.

Best Deals On Email Marketing Active Campaign 2022

Among our most responded-to email campaigns is a basic email that we send to everyone who attends a Leadformly webinar but doesn’t register for an account (Best Deals On Email Marketing Active Campaign 2022). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we realised that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Best Deals On Email Marketing  Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

While it’s indicated to be utilized for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to immediately move customers between various actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Best Deals On Email Marketing Active Campaign 2022

I have to admit, gathering NPS scores in ActiveCampaign is not easy. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading dazzling post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and improve results from their lead capture forms. This automation sequence takes some stress off of our support group, as it indicates that we can address questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our endeavors, it is necessary that we learn what caused this. In ActiveCampaign, we instantly set off a series that asks the customer what made them leave, and then adds/removes them from the right lists and series. It’s simple but is one less thing that our customer success group need to believe about.

Best Deals On Email Marketing Active Campaign 2022

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and staff member training. When a brand-new worker joins Venture Harbour, an automatic e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and objectives.

While non-traditional, utilizing marketing automation to enhance our brand-new worker onboarding has actually made this procedure a lot much easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all prospects that make an application for a job from our site to finish a short test that tells us more about them and how they solve problems (Best Deals On Email Marketing Active Campaign 2022).

At the end of the day, if you’re not happy to finish a 10-minute test to be thought about for a role at Venture Harbour, you’re absolutely not the ideal fit. It likewise provides us a great deal of informative information about candidates. For example, among our worths at Endeavor Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Best Deals On Email Marketing Active Campaign 2022

Best Deals On Email Marketing  Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with prospective candidates, and ensures that we only think about the absolute best candidates to come in for an interview. I utilized to dislike going after up billings. While most of our customers paid their invoices on time, there were always a few that required a nudge or more.

By sending out the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person asking for an invoice to be paid (Best Deals On Email Marketing Active Campaign 2022). Not just was it just as reliable as me emailing them, it suggested I could stop sending an email that I hated sending– and it saved me time!There are couple of tools that I completely recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including unlimited e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be tough to take in at first glimpse.

Best Deals On Email Marketing Active Campaign 2022

Best Deals On Email Marketing  Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s equivalent to Campaign Display in lots of methods, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business arranges its plans depending on the number of subscribers you’re wanting to reach. Strategies start at $9 monthly for as much as 500 contacts and endless emails. At each customer level, you can update to a Plus strategy that includes numerous functions including client relationship management (CRM), a custom domain, and customized branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made strategy. In between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies consist of limitless e-mails, unlike Campaign Screen, which offers both fundamental strategies with minimal emails, and more pricey endless strategies. Best Deals On Email Marketing Active Campaign 2022.

Best Deals On Email Marketing Active Campaign 2022

ActiveCampaign offers a 14-day free trial that does not need a credit card. To begin, all you need is your business name and email address. Next, you set up a password and after that pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating at very first glimpse. It’s hard to know where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other functions that you might not prepare to utilize, but show up on the control panel anyhow if you’re utilizing the totally free trial. Best Deals On Email Marketing Active Campaign 2022. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing related features.

Best Deals On Email Marketing Active Campaign 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another location where it bests Campaign Display, which has no third celebration integration. Best Deals On Email Marketing Active Campaign 2022.

Before you add any contacts, however, you need to produce a list, similar to with Campaign Screen. When you produce a list, you require to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized email, but not the other 2, however I was able to quickly develop custom fields. You can likewise tag contacts for simple searching. Click on the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard design template initially.

Best Deals On Email Marketing Active Campaign 2022

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler in that you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Best Deals On Email Marketing Active Campaign 2022

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However choosing an e-mail marketing platform is like selecting a partner – Best Deals On Email Marketing Active Campaign 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Best Deals On Email Marketing  Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Best Deals On Email Marketing Active Campaign 2022

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than basic broadcasts and automations, AWeber might be a good choice.

Best Deals On Email Marketing Active Campaign 2022

I normally don’t think prices must be a major consider choosing the ideal e-mail marketing platform for your service. Having the right features for your marketing strategy will eventually offset whatever price differences you discover. But, rate is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Best Deals On Email Marketing Active Campaign 2022

Best Deals On Email Marketing Active Campaign 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information recorded from our Leadformly form to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Generally, this enables you to personalise the material in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out using conditional content.

I presume the reason is since it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that individuals think it’s been composed manually. We have actually even received a great deal of praise from people who’ve recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails two times, however the second time around only send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Best Deals On Email Marketing Active Campaign 2022). If someone opens your e-mail but doesn’t click through to your offer it means that they were intrigued by your subject line, however the offer wasn’t rather best for them.

Best Deals On Email Marketing Active Campaign 2022

One of our most responded-to email projects is a simple email that we send out to everyone who goes to a Leadformly webinar but does not sign up for an account (Best Deals On Email Marketing Active Campaign 2022). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hi Marcus, I’m not all set to utilize Leadformly because …’.

When we first started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we realised that the majority of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Best Deals On  Email Marketing Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

While it’s meant to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation series to automatically move clients in between various steps of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Best Deals On Email Marketing Active Campaign 2022

I need to admit, gathering NPS ratings in ActiveCampaign is not easy. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to learn our software and improve results from their lead capture kinds. This automation series takes some strain off of our support team, as it indicates that we can address questions in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we automatically set off a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our customer success team requirement to consider.

Best Deals On Email Marketing Active Campaign 2022

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new worker joins Endeavor Harbour, an automatic e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new employees have a consistent onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While non-traditional, using marketing automation to enhance our brand-new employee onboarding has made this process a lot simpler. We don’t check out CVs at Venture Harbour. Instead, we ask all candidates that get a task from our website to finish a short quiz that tells us more about them and how they fix problems (Best Deals On Email Marketing Active Campaign 2022).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It also provides us a great deal of insightful info about prospects. For instance, among our worths at Endeavor Harbour is to never ever stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Best Deals On Email Marketing Active Campaign 2022

Best Deals On  Email Marketing Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible prospects, and guarantees that we only consider the best candidates to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that required a push or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and came across more as an alert instead of an individual requesting for an invoice to be paid (Best Deals On Email Marketing Active Campaign 2022). Not just was it simply as effective as me emailing them, it suggested I could stop sending an e-mail that I hated sending out– and it saved me time!There are couple of tools that I totally recommend on an everyday basis, however ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including unlimited e-mails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be difficult to take in initially glimpse.

Best Deals On Email Marketing Active Campaign 2022

Best Deals On  Email Marketing Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s equivalent to Campaign Display in numerous methods, though each bests the other one in some areas. For the best email marketing experience look to our Editors’ Option choices in this classification: Advocate and MailChimp , each of which use live support, and generous features.

The company arranges its strategies depending upon the number of customers you’re aiming to reach. Strategies start at $9 each month for as much as 500 contacts and limitless e-mails. At each subscriber level, you can update to a Plus strategy that includes several features consisting of client relationship management (CRM), a custom-made domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Display, which uses both fundamental plans with restricted e-mails, and more pricey unlimited plans. Best Deals On Email Marketing Active Campaign 2022.

Best Deals On Email Marketing Active Campaign 2022

ActiveCampaign provides a 14-day totally free trial that does not require a charge card. To begin, all you need is your company name and e-mail address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glimpse. It’s hard to know where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, however appear on the dashboard anyway if you’re using the complimentary trial. Best Deals On Email Marketing Active Campaign 2022. Along the top of the screen are your main options: contacts, campaigns, lists, and other non-email marketing associated features.

Best Deals On Email Marketing Active Campaign 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no third party combination. Best Deals On Email Marketing Active Campaign 2022.

Before you include any contacts, though, you have to develop a list, much like with Campaign Display. When you develop a list, you need to give it a name, offer your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I checked out including email, name, and birthday. It acknowledged e-mail, however not the other 2, but I was able to easily produce custom-made fields. You can likewise tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental template initially.

Best Deals On Email Marketing Active Campaign 2022

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly much easier in that you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the particular e-mails from each of those tabs.

Best Deals On Email Marketing Active Campaign 2022

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an e-mail marketing platform is like choosing a spouse – Best Deals On Email Marketing Active Campaign 2022. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Best Deals On  Email Marketing Active Campaign 2022Best Deals On Email Marketing Active Campaign 2022

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.

Best Deals On Email Marketing Active Campaign 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d strongly caution against locking yourself into an email marketing platform even if it’s less expensive on the short term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber may be a great choice.

Best Deals On Email Marketing Active Campaign 2022

I typically don’t think prices needs to be a major consider choosing the right e-mail marketing platform for your organisation. Having the ideal features for your marketing technique will eventually make up for whatever cost differences you discover. However, price is still an aspect, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just starting. MailChimp, is free below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s abundant automation functions, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I took the time to do the research and make the switch from MailChimp to ActiveCampaign.