Buy Active Campaign Email Marketing In Stock

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The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually explored with a lot is using data caught from our Leadformly type to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the material in your email projects using guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional material.

I think the factor is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running an agency) that people suspect it’s been written manually. We have actually even received a lot of appreciation from individuals who’ve recognized that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around only send out the email to the segment of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Email Marketing In Stock). If somebody opens your e-mail but doesn’t click through to your offer it means that they were interested by your subject line, however the offer wasn’t quite ideal for them.

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Among our most responded-to email projects is a simple email that we send to everybody who goes to a Leadformly webinar but does not register for an account (Buy Active Campaign Email Marketing In Stock). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not all set to use Leadformly since …’.

When we initially began purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After a number of months we realised that many of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

Buy  Active Campaign Email Marketing In StockBuy Active Campaign Email Marketing In Stock

While it’s indicated to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to automatically move customers in between different actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing In Stock

I need to confess, gathering NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get better outcomes from their lead capture forms. This automation series takes some strain off of our support group, as it implies that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our endeavors, it is essential that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and then adds/removes them from the appropriate lists and series. It’s easy however is one less thing that our client success team need to think of.

Buy Active Campaign Email Marketing In Stock

Below are some of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a new worker signs up with Venture Harbour, an automated e-mail series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new staff members have a constant onboarding experience, and are lined up with the business’s bigger image vision and goals.

While unconventional, using marketing automation to enhance our new employee onboarding has actually made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that look for a job from our website to complete a short test that tells us more about them and how they resolve problems (Buy Active Campaign Email Marketing In Stock).

At the end of the day, if you’re not prepared to finish a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the best fit. It likewise provides us a lot of insightful details about prospects. For instance, among our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Buy Active Campaign Email Marketing In Stock

Buy  Active Campaign Email Marketing In StockBuy Active Campaign Email Marketing In Stock

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with possible candidates, and makes sure that we only consider the best candidates to come in for an interview. I utilized to dislike chasing after up invoices. While most of our clients paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and encountered more as an alert instead of an individual requesting an invoice to be paid (Buy Active Campaign Email Marketing In Stock). Not only was it just as efficient as me emailing them, it suggested I could stop sending an e-mail that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly recommend every day, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This leads to a rather hectic interface, which can be hard to take in initially glimpse.

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Buy  Active Campaign Email Marketing In StockBuy Active Campaign Email Marketing In Stock

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can receive help via live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some locations. For the finest email marketing experience look to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its strategies depending upon the variety of customers you’re looking to reach. Plans start at $9 monthly for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that includes numerous functions consisting of customer relationship management (CRM), a custom domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized plan. In in between, you can choose for 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unlimited e-mails, unlike Campaign Screen, which provides both basic strategies with minimal e-mails, and more pricey endless strategies. Buy Active Campaign Email Marketing In Stock.

Buy Active Campaign Email Marketing In Stock

ActiveCampaign uses a 14-day free trial that does not require a charge card. To get begun, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially look. It’s hard to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign also offers CRM and other functions that you may not prepare to use, but appear on the dashboard anyhow if you’re utilizing the totally free trial. Buy Active Campaign Email Marketing In Stock. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and many more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Buy Active Campaign Email Marketing In Stock.

Prior to you include any contacts, though, you have to create a list, simply like with Campaign Screen. When you create a list, you need to provide it a name, offer your company’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I tried including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to quickly develop custom-made fields. You can likewise tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a fundamental template initially.

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MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is slightly easier because you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform resembles picking a partner – Buy Active Campaign Email Marketing In Stock. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

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You can integrate attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is free for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform simply since it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay e-mail modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber might be a good option.

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I typically don’t believe pricing ought to be a significant consider deciding the right e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will ultimately offset whatever rate differences you find. But, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Buy Active Campaign Email Marketing In Stock

Buy Active Campaign Email Marketing In Stock

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve try out a lot is using information captured from our Leadformly form to customise the content in our ActiveCampaign emails using ActiveCampaign’s conditional content function. Generally, this allows you to personalise the content in your e-mail campaigns utilizing guidelines like ‘If contact’s organisation type = company, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is due to the fact that it sounds natural and consists of adequate personalisation (it referrals that they’re running a company) that individuals believe it’s been written by hand. We have actually even gotten a lot of praise from individuals who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Buy Active Campaign Email Marketing In Stock). If somebody opens your e-mail but does not click through to your offer it implies that they were intrigued by your subject line, but the deal wasn’t rather best for them.

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One of our most responded-to e-mail projects is a basic email that we send to everyone who participates in a Leadformly webinar but does not sign up for an account (Buy Active Campaign Email Marketing In Stock). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started buying tools for our customer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After several months we realised that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for customer success.

Buy Active Campaign Email Marketing In StockBuy Active Campaign Email Marketing In Stock

While it’s suggested to be used for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve created automation series to automatically move customers in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Buy Active Campaign Email Marketing In Stock

I need to admit, gathering NPS scores in ActiveCampaign is challenging. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can use to learn our software and get better outcomes from their lead capture kinds. This automation sequence takes some stress off of our assistance group, as it means that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we immediately activate a sequence that asks the consumer what made them leave, and after that adds/removes them from the right lists and series. It’s basic but is one less thing that our client success group requirement to think of.

Buy Active Campaign Email Marketing In Stock

Below are a few of the ways we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new employee signs up with Endeavor Harbour, an automated e-mail sequence is set off that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are aligned with the company’s bigger image vision and goals.

While non-traditional, utilizing marketing automation to improve our brand-new employee onboarding has made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that apply for a task from our site to complete a short quiz that informs us more about them and how they solve problems (Buy Active Campaign Email Marketing In Stock).

At the end of the day, if you’re not prepared to complete a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re definitely not the ideal fit. It likewise provides us a great deal of informative info about prospects. For instance, one of our worths at Venture Harbour is to never stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Buy Active Campaign Email Marketing In Stock

Buy Active Campaign Email Marketing In StockBuy Active Campaign Email Marketing In Stock

This quiz is sent out through a marketing automation series, which releases up hours of emailing back and forth with prospective candidates, and makes sure that we only think about the best applicants to come in for an interview. I utilized to hate chasing after up invoices. While the majority of our clients paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting an invoice to be paid (Buy Active Campaign Email Marketing In Stock). Not just was it just as reliable as me emailing them, it meant I could stop sending an email that I hated sending out– and it conserved me time!There are few tools that I totally advise on a day-to-day basis, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unlimited e-mails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be tough to take in in the beginning glance.

Buy Active Campaign Email Marketing In Stock

Buy Active Campaign Email Marketing In StockBuy Active Campaign Email Marketing In Stock

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Screen in lots of ways, though each bests the other one in some areas. For the best e-mail marketing experience want to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company arranges its strategies depending upon the variety of subscribers you’re wanting to reach. Strategies begin at $9 each month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that adds several features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include unrestricted e-mails, unlike Campaign Monitor, which offers both basic plans with limited e-mails, and more pricey limitless strategies. Buy Active Campaign Email Marketing In Stock.

Buy Active Campaign Email Marketing In Stock

ActiveCampaign provides a 14-day free trial that does not need a credit card. To get going, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glance. It’s difficult to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise provides CRM and other functions that you might not prepare to utilize, but reveal up on the dashboard anyway if you’re using the totally free trial. Buy Active Campaign Email Marketing In Stock. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another location where it bests Campaign Screen, which has no third party combination. Buy Active Campaign Email Marketing In Stock.

Before you add any contacts, though, you need to create a list, similar to with Campaign Screen. When you produce a list, you need to provide it a name, provide your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I tried adding email, name, and birthday. It recognized email, but not the other 2, but I had the ability to quickly produce custom-made fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, offered you make a fundamental template initially.

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MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their design templates are restricted, which is great with me, but their email editing experience is somewhat much easier because you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

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In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform is like selecting a partner – Buy Active Campaign Email Marketing In Stock. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

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You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually already mentioned.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform simply because it’s cheaper on the brief term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you do not require a lot more than fundamental broadcasts and automations, AWeber might be a great choice.

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I generally do not think pricing ought to be a significant consider choosing the best email marketing platform for your service. Having the right functions for your marketing technique will eventually offset whatever price differences you find. However, price is still an aspect, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply starting. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.