Cheap Email Marketing Refurbished Best Buy

Cheap Email Marketing Refurbished Best Buy

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is utilizing information caught from our Leadformly kind to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Essentially, this allows you to personalise the material in your email projects using rules like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the factor is since it sounds natural and consists of enough personalisation (it references that they’re running an agency) that people believe it’s been written by hand. We’ve even gotten a great deal of praise from individuals who have actually recognized that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails two times, but the second time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Cheap Email Marketing Refurbished Best Buy). If someone opens your e-mail however doesn’t click through to your deal it suggests that they were interested by your subject line, but the deal wasn’t rather best for them.

Cheap Email Marketing Refurbished Best Buy

One of our most responded-to e-mail campaigns is an easy email that we send out to everyone who goes to a Leadformly webinar but doesn’t register for an account (Cheap Email Marketing Refurbished Best Buy). It looks like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi there Marcus, I’m not ready to utilize Leadformly because …’.

When we initially began investing in tools for our customer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After several months we realised that many of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Cheap Email Marketing  Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

While it’s implied to be used for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We have actually developed automation sequences to immediately move clients between various actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Cheap Email Marketing Refurbished Best Buy

I have to admit, collecting NPS scores in ActiveCampaign is not simple. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our customers and make them effective as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get better outcomes from their lead capture types. This automation series takes some strain off of our assistance team, as it means that we can respond to questions in these tutorials that may have otherwise ended up being support tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we discover what caused this. In ActiveCampaign, we immediately activate a series that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic but is one less thing that our client success team need to think about.

Cheap Email Marketing Refurbished Best Buy

Below are some of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new staff member joins Venture Harbour, an automated e-mail series is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger image vision and goals.

While unconventional, utilizing marketing automation to improve our brand-new worker onboarding has actually made this procedure a lot easier. We do not read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our website to complete a brief test that tells us more about them and how they solve issues (Cheap Email Marketing Refurbished Best Buy).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a function at Endeavor Harbour, you’re absolutely not the best fit. It likewise provides us a lot of informative details about prospects. For example, one of our values at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last three nonfiction books you read?’.

Cheap Email Marketing Refurbished Best Buy

Cheap Email Marketing  Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

This quiz is sent out through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we only think about the best candidates to come in for an interview. I utilized to hate going after up billings. While most of our customers paid their invoices on time, there were constantly a couple of that required a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and encountered more as an alert instead of a person requesting an invoice to be paid (Cheap Email Marketing Refurbished Best Buy). Not only was it just as effective as me emailing them, it indicated I might stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I wholeheartedly recommend on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, consisting of unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy user interface, which can be difficult to take in initially look.

Cheap Email Marketing Refurbished Best Buy

Cheap Email Marketing  Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

ActiveCampaign has a big library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The business organizes its plans depending upon the number of subscribers you’re looking to reach. Strategies start at $9 monthly for as much as 500 contacts and endless e-mails. At each customer level, you can upgrade to a Plus plan that adds numerous features consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All strategies include endless emails, unlike Campaign Display, which offers both standard strategies with restricted e-mails, and more costly unlimited strategies. Cheap Email Marketing Refurbished Best Buy.

Cheap Email Marketing Refurbished Best Buy

ActiveCampaign provides a 14-day totally free trial that does not need a credit card. To begin, all you require is your business name and e-mail address. Next, you set up a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s difficult to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s likewise confusing considering that ActiveCampaign likewise provides CRM and other functions that you may not prepare to utilize, but appear on the dashboard anyhow if you’re using the complimentary trial. Cheap Email Marketing Refurbished Best Buy. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing associated features.

Cheap Email Marketing Refurbished Best Buy

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Display, which has no third party integration. Cheap Email Marketing Refurbished Best Buy.

Before you add any contacts, though, you need to produce a list, much like with Campaign Display. When you produce a list, you need to offer it a name, supply your business’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a specific field. I tried out including email, name, and birthday. It acknowledged email, however not the other two, however I had the ability to easily create customized fields. You can also tag contacts for easy browsing. Click the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain email, offered you make a standard template first.

Cheap Email Marketing Refurbished Best Buy

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their design templates are limited, which is fine with me, but their e-mail editing experience is a little simpler in that you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Cheap Email Marketing Refurbished Best Buy

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an e-mail marketing platform resembles choosing a partner – Cheap Email Marketing Refurbished Best Buy. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

Cheap Email Marketing  Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve currently discussed.

Cheap Email Marketing Refurbished Best Buy

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re major I ‘d strongly caution versus locking yourself into an e-mail marketing platform simply due to the fact that it’s less expensive on the short term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small business with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be a good option.

Cheap Email Marketing Refurbished Best Buy

I generally do not think rates should be a significant factor in choosing the ideal email marketing platform for your business. Having the right functions for your marketing technique will ultimately make up for whatever rate distinctions you find. However, price is still an aspect, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Cheap Email Marketing Refurbished Best Buy

Cheap Email Marketing Refurbished Best Buy

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is using data captured from our Leadformly form to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Essentially, this enables you to personalise the material in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is because it sounds natural and includes sufficient personalisation (it referrals that they’re running a firm) that individuals believe it’s been written by hand. We’ve even gotten a lot of praise from individuals who’ve identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails two times, however the second time around just send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Cheap Email Marketing Refurbished Best Buy). If somebody opens your email however doesn’t click through to your offer it indicates that they were fascinated by your subject line, but the deal wasn’t quite best for them.

Cheap Email Marketing Refurbished Best Buy

One of our most responded-to email projects is a basic email that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Cheap Email Marketing Refurbished Best Buy). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to use Leadformly because …’.

When we first began buying tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that most of the performance we were using in those tools could be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

Cheap  Email Marketing Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

While it’s implied to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually created automation series to automatically move clients in between different steps of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Cheap Email Marketing Refurbished Best Buy

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to learn our software application and get much better results from their lead capture forms. This automation sequence takes some stress off of our support team, as it suggests that we can answer questions in these tutorials that might have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our client success team requirement to think of.

Cheap Email Marketing Refurbished Best Buy

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee signs up with Venture Harbour, an automatic email sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This ensures that all brand-new workers have a consistent onboarding experience, and are lined up with the company’s larger image vision and objectives.

While unconventional, using marketing automation to streamline our new staff member onboarding has actually made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all prospects that obtain a job from our site to finish a brief test that informs us more about them and how they resolve problems (Cheap Email Marketing Refurbished Best Buy).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be considered for a role at Venture Harbour, you’re absolutely not the best fit. It also offers us a lot of insightful info about candidates. For example, one of our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Cheap Email Marketing Refurbished Best Buy

Cheap  Email Marketing Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

This test is sent through a marketing automation series, which maximizes hours of emailing back and forth with prospective prospects, and guarantees that we only consider the extremely finest candidates to come in for an interview. I used to hate chasing after up invoices. While most of our customers paid their invoices on time, there were constantly a couple of that required a nudge or 2.

By sending the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Cheap Email Marketing Refurbished Best Buy). Not only was it just as efficient as me emailing them, it implied I might stop sending an email that I hated sending– and it conserved me time!There are few tools that I wholeheartedly suggest on a day-to-day basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather hectic user interface, which can be hard to take in initially glance.

Cheap Email Marketing Refurbished Best Buy

Cheap  Email Marketing Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, but not by phone. It’s equivalent to Campaign Screen in many methods, though each bests the other one in some locations. For the best email marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The company organizes its plans depending upon the number of customers you’re wanting to reach. Strategies begin at $9 monthly for approximately 500 contacts and limitless emails. At each customer level, you can upgrade to a Plus strategy that includes numerous features including client relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies include unlimited e-mails, unlike Campaign Display, which offers both standard strategies with restricted emails, and more costly unrestricted strategies. Cheap Email Marketing Refurbished Best Buy.

Cheap Email Marketing Refurbished Best Buy

ActiveCampaign offers a 14-day free trial that does not require a credit card. To begin, all you require is your business name and e-mail address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glance. It’s tough to understand where to look initially. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign likewise uses CRM and other functions that you may not prepare to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. Cheap Email Marketing Refurbished Best Buy. Along the top of the screen are your main choices: contacts, campaigns, lists, and other non-email marketing related functions.

Cheap Email Marketing Refurbished Best Buy

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and a lot more. This is another area where it bests Campaign Display, which has no 3rd party combination. Cheap Email Marketing Refurbished Best Buy.

Before you include any contacts, however, you need to develop a list, simply like with Campaign Screen. When you produce a list, you require to give it a name, provide your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the email (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I tried including email, name, and birthday. It recognized e-mail, but not the other 2, but I was able to quickly produce customized fields. You can also tag contacts for simple searching. Click on the projects tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental template initially.

Cheap Email Marketing Refurbished Best Buy

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are restricted, which is fine with me, but their email editing experience is slightly simpler in that you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Cheap Email Marketing Refurbished Best Buy

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But picking an email marketing platform resembles selecting a partner – Cheap Email Marketing Refurbished Best Buy. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Cheap  Email Marketing Refurbished Best BuyCheap Email Marketing Refurbished Best Buy

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

Cheap Email Marketing Refurbished Best Buy

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re major I ‘d highly caution versus locking yourself into an email marketing platform simply since it’s cheaper on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than basic broadcasts and automations, AWeber may be a good option.

Cheap Email Marketing Refurbished Best Buy

I typically don’t think pricing must be a major consider choosing the right e-mail marketing platform for your organisation. Having the ideal functions for your marketing technique will eventually offset whatever price distinctions you find. However, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply starting out. MailChimp, is complimentary listed below 2,000 contacts. However switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.