Colors And Sizes Active Campaign Email Marketing

Colors And Sizes Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually try out a lot is utilizing information captured from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material feature. Basically, this permits you to personalise the content in your e-mail projects using rules like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I think the reason is due to the fact that it sounds natural and includes sufficient personalisation (it recommendations that they’re running a firm) that individuals believe it’s been composed by hand. We’ve even gotten a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, simply send all of your emails two times, however the 2nd time around just send the email to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Colors And Sizes Active Campaign Email Marketing). If someone opens your e-mail however does not click through to your deal it implies that they were captivated by your subject line, but the offer wasn’t rather best for them.

Colors And Sizes Active Campaign Email Marketing

One of our most responded-to e-mail projects is a simple email that we send out to everyone who participates in a Leadformly webinar however does not register for an account (Colors And Sizes Active Campaign Email Marketing). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens an e-mail addressed to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the performance we were using in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for consumer success.

Colors And Sizes  Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

While it’s implied to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We’ve created automation series to automatically move clients in between various steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Colors And Sizes Active Campaign Email Marketing

I have to admit, collecting NPS scores in ActiveCampaign is difficult. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading brilliant article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get much better outcomes from their lead capture kinds. This automation sequence takes some stress off of our support team, as it means that we can answer questions in these tutorials that might have otherwise ended up being assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s important that we learn what triggered this. In ActiveCampaign, we immediately trigger a series that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s simple however is one less thing that our customer success group need to believe about.

Colors And Sizes Active Campaign Email Marketing

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker signs up with Venture Harbour, an automated e-mail sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a constant onboarding experience, and are lined up with the business’s larger image vision and objectives.

While unconventional, using marketing automation to enhance our brand-new staff member onboarding has actually made this process a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our website to finish a brief quiz that informs us more about them and how they resolve problems (Colors And Sizes Active Campaign Email Marketing).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re definitely not the ideal fit. It also offers us a lot of insightful information about prospects. For instance, among our worths at Endeavor Harbour is to never stop learning, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Colors And Sizes Active Campaign Email Marketing

Colors And Sizes  Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

This quiz is sent through a marketing automation sequence, which maximizes hours of emailing back and forth with possible candidates, and guarantees that we just think about the extremely finest applicants to come in for an interview. I utilized to hate chasing after up invoices. While most of our customers paid their billings on time, there were constantly a few that needed a nudge or more.

By sending out the e-mail from a ‘[email protected]’ e-mail address instead of my individual e-mail address it depersonalised the message and encountered more as an alert instead of an individual requesting a billing to be paid (Colors And Sizes Active Campaign Email Marketing). Not only was it simply as reliable as me emailing them, it meant I might stop sending out an e-mail that I hated sending– and it saved me time!There are couple of tools that I totally advise daily, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to offer, including limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in in the beginning look.

Colors And Sizes Active Campaign Email Marketing

Colors And Sizes  Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help through live chat, however not by phone. It’s comparable to Campaign Display in numerous methods, though each bests the other one in some areas. For the finest email marketing experience want to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company organizes its strategies depending on the variety of subscribers you’re looking to reach. Strategies begin at $9 per month for approximately 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of functions consisting of client relationship management (CRM), a customized domain, and customized branding.

Strategies go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can select 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All plans include unrestricted emails, unlike Campaign Display, which uses both fundamental plans with restricted emails, and more pricey unlimited strategies. Colors And Sizes Active Campaign Email Marketing.

Colors And Sizes Active Campaign Email Marketing

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To start, all you require is your business name and email address. Next, you established a password and after that select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is frustrating in the beginning glimpse. It’s difficult to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise complicated considering that ActiveCampaign likewise provides CRM and other functions that you may not plan to use, however appear on the control panel anyway if you’re using the totally free trial. Colors And Sizes Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Colors And Sizes Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another area where it bests Campaign Display, which has no 3rd party combination. Colors And Sizes Active Campaign Email Marketing.

Before you add any contacts, though, you have to produce a list, much like with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting subscribers know why they’re getting the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I tried out including e-mail, name, and birthday. It recognized e-mail, however not the other 2, but I was able to easily develop custom-made fields. You can also tag contacts for simple browsing. Click on the campaigns tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental design template first.

Colors And Sizes Active Campaign Email Marketing

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is slightly easier because you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Colors And Sizes Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an e-mail marketing platform resembles choosing a partner – Colors And Sizes Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

Colors And Sizes  Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Colors And Sizes Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an e-mail marketing platform even if it’s less expensive on the brief term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require a lot more than standard broadcasts and automations, AWeber might be a great option.

Colors And Sizes Active Campaign Email Marketing

I typically do not believe prices should be a significant consider deciding the right email marketing platform for your company. Having the ideal functions for your marketing method will ultimately make up for whatever cost distinctions you find. But, rate is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the rate of ActiveCampaign if you’re just starting. MailChimp, is complimentary below 2,000 contacts. However switching is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so grateful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.

Colors And Sizes Active Campaign Email Marketing

Colors And Sizes Active Campaign Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = firm, display X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send utilizing conditional content.

I suspect the factor is because it sounds natural and includes adequate personalisation (it referrals that they’re running a company) that people presume it’s been written manually. We have actually even gotten a great deal of appreciation from individuals who’ve recognized that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your emails twice, but the 2nd time around just send out the email to the sector of individuals that didn’t open it the first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Colors And Sizes Active Campaign Email Marketing). If somebody opens your e-mail however doesn’t click through to your deal it indicates that they were fascinated by your subject line, but the deal wasn’t quite ideal for them.

Colors And Sizes Active Campaign Email Marketing

One of our most responded-to e-mail projects is an easy email that we send to everybody who goes to a Leadformly webinar however doesn’t sign up for an account (Colors And Sizes Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Colors And Sizes Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

While it’s meant to be used for managing sales pipelines it works well work handling any procedure that has a clear set of steps– like onboarding. We have actually created automation sequences to immediately move customers in between different steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Colors And Sizes Active Campaign Email Marketing

I need to confess, collecting NPS ratings in ActiveCampaign is not simple. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d suggest reading fantastic article that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our customers and make them effective as quickly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software and get better arise from their lead capture types. This automation sequence takes some stress off of our support team, as it implies that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we automatically trigger a series that asks the consumer what made them leave, and then adds/removes them from the right lists and sequences. It’s easy however is one less thing that our consumer success group requirement to think of.

Colors And Sizes Active Campaign Email Marketing

Below are a few of the methods we’ve used ActiveCampaign to automate elements of HR, finance, and employee training. When a new staff member joins Endeavor Harbour, an automated email series is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a consistent onboarding experience, and are lined up with the business’s larger picture vision and goals.

While unconventional, using marketing automation to streamline our new employee onboarding has made this process a lot much easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that apply for a task from our website to complete a brief test that informs us more about them and how they resolve problems (Colors And Sizes Active Campaign Email Marketing).

At the end of the day, if you’re not going to complete a 10-minute test to be thought about for a role at Endeavor Harbour, you’re definitely not the ideal fit. It likewise provides us a great deal of insightful info about prospects. For instance, one of our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

Colors And Sizes Active Campaign Email Marketing

Colors And Sizes Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and makes sure that we only consider the absolute best candidates to come in for an interview. I used to hate going after up billings. While most of our customers paid their invoices on time, there were always a few that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and encountered more as an alert instead of a person requesting a billing to be paid (Colors And Sizes Active Campaign Email Marketing). Not only was it just as effective as me emailing them, it indicated I might stop sending an e-mail that I hated sending– and it conserved me time!There are couple of tools that I completely recommend daily, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to use, consisting of limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be hard to take in at very first glance.

Colors And Sizes Active Campaign Email Marketing

Colors And Sizes Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Screen in lots of ways, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Option choices in this classification: Campaigner and MailChimp , each of which provide live support, and generous features.

The business organizes its strategies depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 each month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies include unrestricted emails, unlike Campaign Monitor, which provides both standard strategies with minimal emails, and more costly unrestricted strategies. Colors And Sizes Active Campaign Email Marketing.

Colors And Sizes Active Campaign Email Marketing

ActiveCampaign provides a 14-day free trial that does not require a credit card. To begin, all you require is your business name and email address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s hard to understand where to look initially. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated considering that ActiveCampaign also uses CRM and other features that you may not plan to utilize, but appear on the control panel anyway if you’re utilizing the totally free trial. Colors And Sizes Active Campaign Email Marketing. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing associated features.

Colors And Sizes Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another area where it bests Campaign Monitor, which has no 3rd party integration. Colors And Sizes Active Campaign Email Marketing.

Prior to you add any contacts, however, you need to develop a list, much like with Campaign Display. When you create a list, you require to provide it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a particular field. I checked out adding email, name, and birthday. It recognized e-mail, however not the other two, but I was able to easily create customized fields. You can also tag contacts for easy searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic template first.

Colors And Sizes Active Campaign Email Marketing

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is really plain, however easy to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is a little easier because you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.

Colors And Sizes Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an e-mail marketing platform is like selecting a partner – Colors And Sizes Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Colors And Sizes Active Campaign Email MarketingColors And Sizes Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, some of which I’ve currently mentioned.

Colors And Sizes Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an e-mail marketing platform just because it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a little service with 5,000 subscribers or more, and you don’t need a lot more than fundamental broadcasts and automations, AWeber may be a good choice.

Colors And Sizes Active Campaign Email Marketing

I usually don’t think pricing must be a major aspect in choosing the best email marketing platform for your company. Having the best functions for your marketing technique will ultimately offset whatever rate differences you discover. However, price is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary listed below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an exceptionally versatile email marketing platform, and I’m so thankful I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.