Email Marketing Active Campaign Buy Or Wait

Email Marketing Active Campaign Buy Or Wait

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information captured from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this allows you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I suspect the factor is because it sounds natural and consists of adequate personalisation (it referrals that they’re running a firm) that individuals suspect it’s been composed manually. We’ve even received a lot of praise from individuals who have actually recognized that it is automated, however are still impressed!If you want to increase your email campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around only send out the email to the segment of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Buy Or Wait). If someone opens your e-mail however doesn’t click through to your deal it suggests that they were fascinated by your subject line, but the deal wasn’t quite right for them.

Email Marketing Active Campaign Buy Or Wait

Among our most responded-to email campaigns is a basic e-mail that we send to everyone who attends a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign Buy Or Wait). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started purchasing tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and numerous others. After several months we realised that most of the functionality we were utilizing in those tools could be changed by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

While it’s implied to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to instantly move customers between various steps of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Buy Or Wait

I need to admit, gathering NPS ratings in ActiveCampaign is not easy. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better outcomes from their lead capture types. This automation sequence takes some strain off of our assistance group, as it suggests that we can address concerns in these tutorials that might have otherwise ended up being support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we instantly trigger a series that asks the client what made them leave, and then adds/removes them from the appropriate lists and series. It’s basic but is one less thing that our consumer success team need to believe about.

Email Marketing Active Campaign Buy Or Wait

Below are a few of the ways we have actually utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new staff member signs up with Endeavor Harbour, an automated email series is activated that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new staff members have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to streamline our new employee onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that make an application for a job from our website to complete a brief quiz that tells us more about them and how they fix problems (Email Marketing Active Campaign Buy Or Wait).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a role at Venture Harbour, you’re definitely not the ideal fit. It likewise gives us a lot of informative info about prospects. For example, among our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Buy Or Wait

Email Marketing Active Campaign Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective prospects, and guarantees that we just consider the absolute best applicants to come in for an interview. I utilized to dislike chasing up invoices. While the majority of our customers paid their billings on time, there were always a few that required a nudge or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of a person asking for a billing to be paid (Email Marketing Active Campaign Buy Or Wait). Not only was it just as effective as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it saved me time!There are couple of tools that I completely suggest every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, including endless emails with all of its strategies, third-party integrations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in initially look.

Email Marketing Active Campaign Buy Or Wait

Email Marketing Active Campaign Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

ActiveCampaign has a large library of online support resources and onboarding services, and you can get aid via live chat, however not by phone. It’s similar to Campaign Display in numerous methods, though each bests the other one in some locations. For the finest e-mail marketing experience look to our Editors’ Choice picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous functions.

The business arranges its plans depending on the number of subscribers you’re looking to reach. Strategies start at $9 each month for as much as 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that adds numerous features including consumer relationship management (CRM), a customized domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can opt for 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include endless e-mails, unlike Campaign Screen, which provides both standard strategies with limited e-mails, and more expensive unlimited plans. Email Marketing Active Campaign Buy Or Wait.

Email Marketing Active Campaign Buy Or Wait

ActiveCampaign offers a 14-day complimentary trial that does not need a charge card. To get going, all you require is your company name and e-mail address. Next, you set up a password and after that pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated given that ActiveCampaign likewise offers CRM and other functions that you may not prepare to utilize, however appear on the control panel anyway if you’re utilizing the totally free trial. Email Marketing Active Campaign Buy Or Wait. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Buy Or Wait

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and much more. This is another area where it bests Campaign Monitor, which has no 3rd celebration integration. Email Marketing Active Campaign Buy Or Wait.

Prior to you include any contacts, though, you have to produce a list, similar to with Campaign Display. When you produce a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise opt not to import a certain field. I experimented with adding email, name, and birthday. It acknowledged email, however not the other two, but I had the ability to quickly produce customized fields. You can also tag contacts for easy searching. Click on the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a basic design template initially.

Email Marketing Active Campaign Buy Or Wait

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email editing experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly easier in that you can develop inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign Buy Or Wait

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But choosing an email marketing platform resembles picking a spouse – Email Marketing Active Campaign Buy Or Wait. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

Email Marketing Active Campaign Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually already mentioned.

Email Marketing Active Campaign Buy Or Wait

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly caution against locking yourself into an email marketing platform even if it’s more affordable on the short term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Review. If you’re a little business with 5,000 subscribers or more, and you do not need much more than basic broadcasts and automations, AWeber might be a good choice.

Email Marketing Active Campaign Buy Or Wait

I generally do not think rates must be a major consider deciding the best email marketing platform for your service. Having the right functions for your marketing strategy will eventually make up for whatever price differences you find. However, cost is still an element, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is free below 2,000 contacts. But changing is a discomfort, so just select MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I took the time to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Buy Or Wait

Email Marketing Active Campaign Buy Or Wait

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve try out a lot is utilizing data caught from our Leadformly type to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material feature. Basically, this permits you to customise the content in your email campaigns utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the factor is because it sounds natural and consists of enough personalisation (it references that they’re running an agency) that people suspect it’s been composed by hand. We’ve even received a great deal of praise from individuals who’ve identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send out all of your emails twice, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Buy Or Wait). If somebody opens your e-mail however doesn’t click through to your offer it indicates that they were intrigued by your subject line, but the deal wasn’t rather best for them.

Email Marketing Active Campaign Buy Or Wait

One of our most responded-to email campaigns is an easy e-mail that we send to everyone who goes to a Leadformly webinar however doesn’t sign up for an account (Email Marketing Active Campaign Buy Or Wait). It looks like this: If somebody clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly since …’.

When we first began investing in tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the functionality we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for consumer success.

Email Marketing Active Campaign  Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of actions– like onboarding. We have actually created automation series to automatically move clients between different actions of this pipeline based on what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Buy Or Wait

I need to admit, gathering NPS ratings in ActiveCampaign is hard. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to learn our software application and improve arise from their lead capture kinds. This automation series takes some strain off of our assistance team, as it means that we can answer questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we learn what triggered this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and after that adds/removes them from the proper lists and series. It’s easy however is one less thing that our customer success team need to consider.

Email Marketing Active Campaign Buy Or Wait

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new worker joins Endeavor Harbour, an automatic e-mail sequence is triggered that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all brand-new employees have a consistent onboarding experience, and are lined up with the company’s bigger picture vision and goals.

While unconventional, using marketing automation to improve our new staff member onboarding has actually made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Instead, we ask all candidates that get a job from our site to complete a brief test that tells us more about them and how they fix issues (Email Marketing Active Campaign Buy Or Wait).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re absolutely not the right fit. It also offers us a lot of insightful info about prospects. For example, one of our worths at Endeavor Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Buy Or Wait

Email Marketing Active Campaign  Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

This test is sent through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and ensures that we just think about the absolute best applicants to come in for an interview. I used to hate chasing up billings. While the majority of our clients paid their billings on time, there were constantly a couple of that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my individual e-mail address it depersonalised the message and encountered more as an alert instead of a person asking for a billing to be paid (Email Marketing Active Campaign Buy Or Wait). Not just was it simply as effective as me emailing them, it suggested I could stop sending out an email that I hated sending out– and it conserved me time!There are couple of tools that I completely recommend daily, but ActiveCampaign is among them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to offer, consisting of unlimited emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather hectic interface, which can be tough to take in in the beginning look.

Email Marketing Active Campaign Buy Or Wait

Email Marketing Active Campaign  Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get aid through live chat, however not by phone. It’s comparable to Campaign Monitor in lots of ways, though each bests the other one in some areas. For the best email marketing experience want to our Editors’ Option choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company arranges its strategies depending on the number of customers you’re aiming to reach. Strategies start at $9 per month for up to 500 contacts and endless emails. At each subscriber level, you can update to a Plus plan that adds several features consisting of customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the method approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include unrestricted emails, unlike Campaign Display, which offers both basic plans with minimal emails, and more costly limitless plans. Email Marketing Active Campaign Buy Or Wait.

Email Marketing Active Campaign Buy Or Wait

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get started, all you require is your company name and e-mail address. Next, you established a password and after that pick the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glimpse. It’s tough to understand where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but show up on the control panel anyway if you’re using the totally free trial. Email Marketing Active Campaign Buy Or Wait. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Buy Or Wait

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Email Marketing Active Campaign Buy Or Wait.

Prior to you include any contacts, though, you have to develop a list, similar to with Campaign Display. When you create a list, you need to offer it a name, provide your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a particular field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, however not the other 2, however I was able to easily produce customized fields. You can also tag contacts for easy browsing. Click on the campaigns tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a standard template initially.

Email Marketing Active Campaign Buy Or Wait

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are restricted, which is great with me, but their email editing experience is slightly easier in that you can produce inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Buy Or Wait

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However selecting an email marketing platform is like choosing a partner – Email Marketing Active Campaign Buy Or Wait. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign  Buy Or WaitEmail Marketing Active Campaign Buy Or Wait

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, a few of which I’ve already pointed out.

Email Marketing Active Campaign Buy Or Wait

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an email marketing platform even if it’s cheaper on the short-term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber might be an excellent option.

Email Marketing Active Campaign Buy Or Wait

I usually do not think rates needs to be a major element in deciding the right e-mail marketing platform for your company. Having the right features for your marketing strategy will ultimately offset whatever rate distinctions you find. But, rate is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. But changing is a pain, so just select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so pleased I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.