Email Marketing Active Campaign Deals Compare 2022

Email Marketing Active Campaign Deals Compare 2022

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using data recorded from our Leadformly form to personalise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this permits you to customise the content in your email campaigns utilizing guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the reason is since it sounds natural and consists of sufficient personalisation (it referrals that they’re running a company) that people suspect it’s been written manually. We have actually even received a lot of praise from people who have actually identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the 2nd time around only send the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Deals Compare 2022). If someone opens your e-mail however doesn’t click through to your offer it means that they were fascinated by your subject line, but the deal wasn’t rather best for them.

Email Marketing Active Campaign Deals Compare 2022

One of our most responded-to email projects is an easy e-mail that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Deals Compare 2022). It appears like this: If someone clicks ‘Yes– but I have a concern’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly since …’.

When we first started purchasing tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that the majority of the functionality we were using in those tools could be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for customer success.

Email Marketing Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve developed automation series to instantly move customers between different actions of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Compare 2022

I have to confess, gathering NPS ratings in ActiveCampaign is difficult. We had actually formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve results from their lead capture forms. This automation series takes some stress off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is essential that we discover what triggered this. In ActiveCampaign, we instantly trigger a sequence that asks the consumer what made them leave, and then adds/removes them from the correct lists and series. It’s simple but is one less thing that our customer success team requirement to consider.

Email Marketing Active Campaign Deals Compare 2022

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, finance, and employee training. When a brand-new staff member signs up with Endeavor Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While non-traditional, using marketing automation to streamline our new staff member onboarding has actually made this process a lot much easier. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that get a task from our website to complete a brief test that informs us more about them and how they fix issues (Email Marketing Active Campaign Deals Compare 2022).

At the end of the day, if you’re not willing to complete a 10-minute test to be considered for a role at Venture Harbour, you’re absolutely not the right fit. It also offers us a lot of informative information about prospects. For example, one of our values at Venture Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign Deals Compare 2022

Email Marketing Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

This test is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective prospects, and makes sure that we only think about the absolute best applicants to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their invoices on time, there were always a couple of that needed a push or 2.

By sending out the email from a ‘[email protected]’ email address instead of my individual email address it depersonalised the message and stumbled upon more as an alert instead of an individual asking for an invoice to be paid (Email Marketing Active Campaign Deals Compare 2022). Not just was it just as effective as me emailing them, it meant I could stop sending out an email that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, consisting of unrestricted e-mails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather busy user interface, which can be hard to take in initially glimpse.

Email Marketing Active Campaign Deals Compare 2022

Email Marketing Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, however not by phone. It’s equivalent to Campaign Screen in many ways, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which provide live support, and generous functions.

The company organizes its strategies depending upon the variety of customers you’re aiming to reach. Plans begin at $9 per month for approximately 500 contacts and unrestricted emails. At each subscriber level, you can upgrade to a Plus strategy that includes a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way approximately 100,000 contacts; if you need more, you can contact ActiveCampaign for a customized strategy. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 each month and so on. All plans include unlimited emails, unlike Campaign Display, which offers both basic strategies with restricted e-mails, and more costly endless strategies. Email Marketing Active Campaign Deals Compare 2022.

Email Marketing Active Campaign Deals Compare 2022

ActiveCampaign offers a 14-day totally free trial that does not need a charge card. To get started, all you need is your company name and e-mail address. Next, you established a password and then choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also provides CRM and other functions that you may not prepare to use, but appear on the dashboard anyway if you’re using the free trial. Email Marketing Active Campaign Deals Compare 2022. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing related features.

Email Marketing Active Campaign Deals Compare 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (See Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another area where it bests Campaign Monitor, which has no 3rd party combination. Email Marketing Active Campaign Deals Compare 2022.

Before you add any contacts, however, you have to create a list, simply like with Campaign Monitor. When you develop a list, you require to give it a name, provide your business’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the e-mail (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise decide not to import a certain field. I experimented with including email, name, and birthday. It recognized e-mail, but not the other 2, but I was able to quickly create custom-made fields. You can also tag contacts for easy browsing. Click on the projects tab to create a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental template initially.

Email Marketing Active Campaign Deals Compare 2022

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are limited, which is great with me, but their email editing experience is slightly simpler in that you can produce inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Deals Compare 2022

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform resembles picking a spouse – Email Marketing Active Campaign Deals Compare 2022. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

Email Marketing Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already pointed out.

Email Marketing Active Campaign Deals Compare 2022

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re major I ‘d highly warn against locking yourself into an e-mail marketing platform simply because it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email editing experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not need much more than basic broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign Deals Compare 2022

I generally do not think rates needs to be a major element in deciding the right e-mail marketing platform for your company. Having the right features for your marketing technique will ultimately make up for whatever price differences you find. However, cost is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is cheaper than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However switching is a pain, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s rich automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile e-mail marketing platform, and I’m so pleased I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Deals Compare 2022

Email Marketing Active Campaign Deals Compare 2022

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing data captured from our Leadformly type to personalise the content in our ActiveCampaign e-mails using ActiveCampaign’s conditional content function. Basically, this permits you to customise the material in your e-mail projects using guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I think the reason is due to the fact that it sounds natural and includes enough personalisation (it references that they’re running a company) that individuals believe it’s been written manually. We’ve even gotten a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Deals Compare 2022). If someone opens your e-mail however does not click through to your offer it indicates that they were captivated by your subject line, but the offer wasn’t quite best for them.

Email Marketing Active Campaign Deals Compare 2022

One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everybody who attends a Leadformly webinar however does not register for an account (Email Marketing Active Campaign Deals Compare 2022). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens an email addressed to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began investing in tools for our client success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we realised that the majority of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for customer success.

Email Marketing  Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

While it’s implied to be utilized for handling sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We have actually produced automation series to automatically move clients between different steps of this pipeline based upon what pages they go to or events they fire from within the Leadformly application.

Email Marketing Active Campaign Deals Compare 2022

I need to confess, gathering NPS ratings in ActiveCampaign is challenging. We had actually formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than describing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our customers and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to learn our software application and get much better arise from their lead capture forms. This automation series takes some strain off of our assistance team, as it means that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or requests a refund for our endeavors, it is very important that we learn what caused this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and then adds/removes them from the correct lists and series. It’s basic however is one less thing that our consumer success team requirement to think of.

Email Marketing Active Campaign Deals Compare 2022

Below are a few of the methods we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new employee joins Endeavor Harbour, an automatic email sequence is set off that drip feeds information on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are aligned with the company’s larger picture vision and objectives.

While unconventional, using marketing automation to enhance our brand-new staff member onboarding has made this procedure a lot much easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that apply for a job from our website to finish a brief test that tells us more about them and how they fix problems (Email Marketing Active Campaign Deals Compare 2022).

At the end of the day, if you’re not happy to finish a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the ideal fit. It also gives us a lot of insightful information about candidates. For instance, one of our worths at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Deals Compare 2022

Email Marketing  Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

This quiz is sent through a marketing automation sequence, which releases up hours of emailing backward and forward with prospective candidates, and guarantees that we only consider the best candidates to come in for an interview. I used to dislike chasing after up invoices. While the majority of our customers paid their billings on time, there were constantly a few that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my personal email address it depersonalised the message and encountered more as an alert rather than an individual requesting for an invoice to be paid (Email Marketing Active Campaign Deals Compare 2022). Not only was it simply as effective as me emailing them, it meant I could stop sending out an email that I hated sending out– and it saved me time!There are few tools that I wholeheartedly advise every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of endless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in initially look.

Email Marketing Active Campaign Deals Compare 2022

Email Marketing  Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some locations. For the very best email marketing experience aim to our Editors’ Option choices in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The company arranges its plans depending on the variety of subscribers you’re looking to reach. Strategies start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each customer level, you can upgrade to a Plus strategy that adds a number of features consisting of customer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the way up to 100,000 contacts; if you need more, you can call ActiveCampaign for a custom strategy. In in between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include endless emails, unlike Campaign Monitor, which offers both fundamental strategies with limited emails, and more pricey unlimited strategies. Email Marketing Active Campaign Deals Compare 2022.

Email Marketing Active Campaign Deals Compare 2022

ActiveCampaign uses a 14-day totally free trial that does not require a charge card. To start, all you need is your business name and e-mail address. Next, you set up a password and after that choose the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s difficult to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing since ActiveCampaign likewise provides CRM and other functions that you may not plan to use, however appear on the dashboard anyhow if you’re utilizing the complimentary trial. Email Marketing Active Campaign Deals Compare 2022. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign Deals Compare 2022

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Guidance), and many more. This is another area where it bests Campaign Display, which has no third party combination. Email Marketing Active Campaign Deals Compare 2022.

Before you include any contacts, however, you need to produce a list, much like with Campaign Display. When you create a list, you need to offer it a name, provide your business’s mailing address for the footer, company URL, and a note letting customers know why they’re receiving the e-mail (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I attempted out including email, name, and birthday. It acknowledged email, but not the other 2, but I had the ability to quickly develop custom fields. You can also tag contacts for easy searching. Click the projects tab to create a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template initially.

Email Marketing Active Campaign Deals Compare 2022

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is somewhat easier because you can create inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Deals Compare 2022

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But choosing an email marketing platform resembles selecting a spouse – Email Marketing Active Campaign Deals Compare 2022. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.

Email Marketing  Active Campaign Deals Compare 2022Email Marketing Active Campaign Deals Compare 2022

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I have actually currently pointed out.

Email Marketing Active Campaign Deals Compare 2022

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.

MailChimp is free for approximately 2,000 contacts, though if you’re severe I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you do not require far more than standard broadcasts and automations, AWeber may be a good choice.

Email Marketing Active Campaign Deals Compare 2022

I typically don’t believe rates must be a major factor in choosing the best email marketing platform for your service. Having the right functions for your marketing strategy will eventually offset whatever rate distinctions you discover. However, rate is still an element, so let’s take a look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary listed below 2,000 contacts. But switching is a discomfort, so only choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly flexible email marketing platform, and I’m so pleased I put in the time to do the research and make the switch from MailChimp to ActiveCampaign.