Email Marketing Active Campaign For Sale Brand New

Email Marketing Active Campaign For Sale Brand New

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne technique we have actually explore a lot is utilizing information caught from our Leadformly type to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional content feature. Basically, this allows you to personalise the content in your e-mail campaigns using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out using conditional material.

I think the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that people presume it’s been composed manually. We’ve even received a great deal of appreciation from people who have actually determined that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send out all of your e-mails twice, but the 2nd time around only send out the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Email Marketing Active Campaign For Sale Brand New). If somebody opens your e-mail but does not click through to your deal it indicates that they were captivated by your subject line, however the deal wasn’t quite right for them.

Email Marketing Active Campaign For Sale Brand New

Among our most responded-to email campaigns is a basic email that we send out to everybody who goes to a Leadformly webinar but doesn’t sign up for an account (Email Marketing Active Campaign For Sale Brand New). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an email resolved to me with the pre-filled text ‘Hello there Marcus, I’m not all set to use Leadformly due to the fact that …’.

When we initially started buying tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that most of the functionality we were using in those tools could be replaced by ActiveCampaign. Here are some of the methods we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign  For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

While it’s indicated to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We have actually created automation series to instantly move clients between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

Email Marketing Active Campaign For Sale Brand New

I need to admit, collecting NPS ratings in ActiveCampaign is challenging. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software and improve results from their lead capture types. This automation sequence takes some pressure off of our support group, as it indicates that we can address questions in these tutorials that may have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it’s essential that we learn what caused this. In ActiveCampaign, we automatically activate a series that asks the consumer what made them leave, and after that adds/removes them from the correct lists and series. It’s simple but is one less thing that our consumer success team requirement to consider.

Email Marketing Active Campaign For Sale Brand New

Below are a few of the ways we have actually used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new staff member signs up with Endeavor Harbour, an automated e-mail series is triggered that drip feeds information on how we doing things at Venture Harbour and why. This ensures that all new staff members have a constant onboarding experience, and are aligned with the business’s bigger photo vision and objectives.

While unconventional, using marketing automation to streamline our new employee onboarding has actually made this process a lot simpler. We do not check out CVs at Endeavor Harbour. Rather, we ask all candidates that look for a job from our website to finish a short quiz that informs us more about them and how they solve problems (Email Marketing Active Campaign For Sale Brand New).

At the end of the day, if you’re not going to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It likewise provides us a great deal of informative details about prospects. For instance, among our values at Endeavor Harbour is to never stop finding out, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

Email Marketing Active Campaign For Sale Brand New

Email Marketing Active Campaign  For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with potential prospects, and guarantees that we only think about the best applicants to come in for an interview. I used to hate going after up invoices. While the majority of our customers paid their billings on time, there were constantly a couple of that needed a nudge or more.

By sending the email from a ‘[email protected]’ email address rather than my personal e-mail address it depersonalised the message and encountered more as an alert rather than an individual requesting an invoice to be paid (Email Marketing Active Campaign For Sale Brand New). Not just was it simply as effective as me emailing them, it suggested I could stop sending out an email that I hated sending– and it conserved me time!There are few tools that I completely recommend on a daily basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited emails with all of its strategies, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be hard to take in initially look.

Email Marketing Active Campaign For Sale Brand New

Email Marketing Active Campaign  For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive aid via live chat, however not by phone. It’s equivalent to Campaign Screen in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience aim to our Editors’ Choice picks in this classification: Advocate and MailChimp , each of which provide live support, and generous features.

The business arranges its strategies depending upon the number of customers you’re looking to reach. Plans start at $9 each month for approximately 500 contacts and unrestricted emails. At each customer level, you can upgrade to a Plus plan that includes numerous functions consisting of client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a customized strategy. In in between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans include limitless e-mails, unlike Campaign Monitor, which offers both fundamental strategies with limited e-mails, and more expensive unlimited strategies. Email Marketing Active Campaign For Sale Brand New.

Email Marketing Active Campaign For Sale Brand New

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get begun, all you require is your company name and email address. Next, you set up a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is frustrating initially glimpse. It’s tough to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign also uses CRM and other features that you may not prepare to utilize, however reveal up on the control panel anyhow if you’re utilizing the totally free trial. Email Marketing Active Campaign For Sale Brand New. Along the top of the screen are your primary options: contacts, projects, lists, and other non-email marketing related features.

Email Marketing Active Campaign For Sale Brand New

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another location where it bests Campaign Screen, which has no third party combination. Email Marketing Active Campaign For Sale Brand New.

Prior to you include any contacts, though, you have to develop a list, similar to with Campaign Screen. When you create a list, you require to offer it a name, supply your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re receiving the email (this may reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a specific field. I checked out including e-mail, name, and birthday. It acknowledged email, but not the other two, but I was able to easily develop custom-made fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic template initially.

Email Marketing Active Campaign For Sale Brand New

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler in that you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign For Sale Brand New

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But choosing an e-mail marketing platform is like selecting a partner – Email Marketing Active Campaign For Sale Brand New. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

Email Marketing Active Campaign  For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already discussed.

Email Marketing Active Campaign For Sale Brand New

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an e-mail marketing platform just because it’s more affordable on the short-term. Changing is a pain, and it might cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you don’t require far more than fundamental broadcasts and automations, AWeber may be a good option.

Email Marketing Active Campaign For Sale Brand New

I normally do not think pricing ought to be a significant aspect in choosing the right e-mail marketing platform for your company. Having the ideal features for your marketing strategy will ultimately make up for whatever rate distinctions you discover. But, price is still an element, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so only choose MailChimp if it’s the best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the price difference. In conclusion, ActiveCampaign is an exceptionally versatile e-mail marketing platform, and I’m so delighted I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign For Sale Brand New

Email Marketing Active Campaign For Sale Brand New

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne method we have actually experimented with a lot is using information recorded from our Leadformly form to customise the content in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Generally, this permits you to customise the material in your e-mail campaigns utilizing rules like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I believe the reason is since it sounds natural and includes sufficient personalisation (it recommendations that they’re running an agency) that individuals believe it’s been written by hand. We’ve even gotten a great deal of praise from people who have actually recognized that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the 2nd time around just send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have actually otherwise seen it (Email Marketing Active Campaign For Sale Brand New). If somebody opens your e-mail but does not click through to your deal it implies that they were fascinated by your subject line, however the offer wasn’t rather best for them.

Email Marketing Active Campaign For Sale Brand New

Among our most responded-to e-mail projects is an easy e-mail that we send to everybody who goes to a Leadformly webinar however doesn’t register for an account (Email Marketing Active Campaign For Sale Brand New). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hi there Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially started buying tools for our consumer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re utilizing ActiveCampaign for client success.

Email Marketing Active Campaign For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

While it’s implied to be utilized for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation series to automatically move customers in between various actions of this pipeline based on what pages they visit or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign For Sale Brand New

I need to confess, collecting NPS scores in ActiveCampaign is challenging. We had formerly utilized Promoter.io to collect NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading dazzling article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better results from their lead capture types. This automation sequence takes some pressure off of our assistance team, as it implies that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s essential that we discover what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the customer what made them leave, and after that adds/removes them from the proper lists and sequences. It’s easy however is one less thing that our customer success group requirement to think of.

Email Marketing Active Campaign For Sale Brand New

Below are a few of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a brand-new worker joins Venture Harbour, an automated email sequence is triggered that drip feeds details on how we doing things at Endeavor Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are lined up with the company’s larger photo vision and objectives.

While unconventional, using marketing automation to simplify our new worker onboarding has made this procedure a lot much easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that get a task from our website to complete a brief test that tells us more about them and how they fix issues (Email Marketing Active Campaign For Sale Brand New).

At the end of the day, if you’re not going to complete a 10-minute quiz to be thought about for a function at Venture Harbour, you’re definitely not the right fit. It likewise provides us a lot of insightful information about prospects. For instance, one of our worths at Endeavor Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign For Sale Brand New

Email Marketing Active Campaign For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential candidates, and makes sure that we just think about the really finest candidates to come in for an interview. I used to dislike going after up billings. While the majority of our customers paid their invoices on time, there were constantly a couple of that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and came across more as an alert rather than an individual requesting an invoice to be paid (Email Marketing Active Campaign For Sale Brand New). Not only was it just as reliable as me emailing them, it indicated I could stop sending out an email that I disliked sending– and it conserved me time!There are couple of tools that I completely suggest every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including limitless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in initially look.

Email Marketing Active Campaign For Sale Brand New

Email Marketing Active Campaign For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s similar to Campaign Display in lots of methods, though each bests the other one in some locations. For the very best e-mail marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which offer live support, and generous features.

The company organizes its plans depending upon the variety of customers you’re aiming to reach. Plans begin at $9 monthly for as much as 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that includes a number of features including customer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Monitor, which offers both standard strategies with restricted emails, and more costly endless plans. Email Marketing Active Campaign For Sale Brand New.

Email Marketing Active Campaign For Sale Brand New

ActiveCampaign offers a 14-day complimentary trial that does not need a credit card. To begin, all you require is your company name and email address. Next, you established a password and then select the service you’re looking for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at first glimpse. It’s hard to know where to look first. On the best rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise complicated since ActiveCampaign also uses CRM and other features that you may not plan to utilize, but appear on the dashboard anyway if you’re using the totally free trial. Email Marketing Active Campaign For Sale Brand New. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related functions.

Email Marketing Active Campaign For Sale Brand New

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and a lot more. This is another location where it bests Campaign Screen, which has no 3rd party integration. Email Marketing Active Campaign For Sale Brand New.

Prior to you add any contacts, however, you have to develop a list, similar to with Campaign Display. When you develop a list, you require to offer it a name, offer your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I attempted out adding email, name, and birthday. It acknowledged email, however not the other 2, however I was able to easily develop custom-made fields. You can also tag contacts for easy browsing. Click the campaigns tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental template first.

Email Marketing Active Campaign For Sale Brand New

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Email Marketing Active Campaign For Sale Brand New

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an e-mail marketing platform resembles selecting a partner – Email Marketing Active Campaign For Sale Brand New. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

Email Marketing Active Campaign For Sale Brand NewEmail Marketing Active Campaign For Sale Brand New

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently discussed.

Email Marketing Active Campaign For Sale Brand New

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform simply because it’s more affordable on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a great choice.

Email Marketing Active Campaign For Sale Brand New

I typically don’t think prices needs to be a significant element in choosing the right email marketing platform for your business. Having the best functions for your marketing method will ultimately make up for whatever price differences you find. But, rate is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the cost of ActiveCampaign if you’re just beginning out. MailChimp, is complimentary below 2,000 contacts. But changing is a pain, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an incredibly versatile e-mail marketing platform, and I’m so happy I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.