Email Marketing Active Campaign Memorial Day Sale

Email Marketing Active Campaign Memorial Day Sale

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we have actually try out a lot is using information caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Essentially, this allows you to customise the content in your email campaigns using guidelines like ‘If contact’s organisation type = firm, screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I believe the factor is since it sounds natural and includes adequate personalisation (it references that they’re running a company) that individuals believe it’s been written by hand. We’ve even received a lot of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send all of your e-mails two times, but the second time around just send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate will not be as high as the very first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Email Marketing Active Campaign Memorial Day Sale). If somebody opens your email but does not click through to your deal it indicates that they were captivated by your subject line, however the offer wasn’t quite best for them.

Email Marketing Active Campaign Memorial Day Sale

One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everybody who participates in a Leadformly webinar but does not register for an account (Email Marketing Active Campaign Memorial Day Sale). It looks like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens an e-mail resolved to me with the pre-filled text ‘Hi there Marcus, I’m not all set to utilize Leadformly since …’.

When we initially started buying tools for our customer success group at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are a few of the ways we’re using ActiveCampaign for consumer success.

Email Marketing Active Campaign  Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

While it’s implied to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to instantly move customers in between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Memorial Day Sale

I need to admit, collecting NPS ratings in ActiveCampaign is hard. We had actually previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d advise reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software application and get better results from their lead capture forms. This automation series takes some pressure off of our assistance team, as it suggests that we can address concerns in these tutorials that might have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is necessary that we learn what caused this. In ActiveCampaign, we instantly activate a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and sequences. It’s basic however is one less thing that our customer success group need to consider.

Email Marketing Active Campaign Memorial Day Sale

Below are a few of the ways we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a brand-new staff member signs up with Venture Harbour, an automatic email series is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a constant onboarding experience, and are aligned with the company’s bigger photo vision and objectives.

While unconventional, utilizing marketing automation to simplify our new staff member onboarding has actually made this process a lot easier. We don’t read CVs at Venture Harbour. Rather, we ask all prospects that obtain a job from our site to complete a short test that tells us more about them and how they resolve problems (Email Marketing Active Campaign Memorial Day Sale).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re certainly not the right fit. It also offers us a lot of informative information about candidates. For example, among our values at Venture Harbour is to never ever stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Email Marketing Active Campaign Memorial Day Sale

Email Marketing Active Campaign  Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

This test is sent out through a marketing automation series, which releases up hours of emailing backward and forward with possible candidates, and makes sure that we just consider the best candidates to come in for an interview. I used to dislike going after up invoices. While most of our clients paid their billings on time, there were always a couple of that required a push or 2.

By sending the email from a ‘[email protected]’ e-mail address instead of my personal email address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for a billing to be paid (Email Marketing Active Campaign Memorial Day Sale). Not just was it just as reliable as me emailing them, it implied I could stop sending out an e-mail that I hated sending– and it saved me time!There are few tools that I wholeheartedly recommend every day, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of unlimited e-mails with all of its strategies, third-party integrations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glance.

Email Marketing Active Campaign Memorial Day Sale

Email Marketing Active Campaign  Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, but not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Choice choices in this category: Advocate and MailChimp , each of which provide live support, and generous functions.

The company arranges its plans depending upon the variety of subscribers you’re seeking to reach. Strategies begin at $9 per month for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds a number of functions consisting of consumer relationship management (CRM), a custom domain, and custom branding.

Strategies go all the method up to 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In in between, you can choose for 2,500 contacts for $29 each month, 5,000 contacts for $45 monthly and so on. All strategies consist of limitless e-mails, unlike Campaign Monitor, which offers both fundamental strategies with minimal emails, and more costly unrestricted plans. Email Marketing Active Campaign Memorial Day Sale.

Email Marketing Active Campaign Memorial Day Sale

ActiveCampaign provides a 14-day free trial that does not require a charge card. To get going, all you need is your business name and email address. Next, you set up a password and then select the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first glance. It’s difficult to know where to look initially. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also complicated since ActiveCampaign likewise provides CRM and other features that you may not prepare to utilize, however appear on the control panel anyway if you’re using the totally free trial. Email Marketing Active Campaign Memorial Day Sale. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated functions.

Email Marketing Active Campaign Memorial Day Sale

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and much more. This is another area where it bests Campaign Display, which has no 3rd party integration. Email Marketing Active Campaign Memorial Day Sale.

Before you include any contacts, however, you have to create a list, much like with Campaign Screen. When you create a list, you require to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers understand why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a specific field. I attempted out including email, name, and birthday. It acknowledged e-mail, but not the other two, but I had the ability to quickly create custom fields. You can likewise tag contacts for simple browsing. Click the projects tab to develop a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a fundamental template first.

Email Marketing Active Campaign Memorial Day Sale

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is a little much easier in that you can develop inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Email Marketing Active Campaign Memorial Day Sale

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However choosing an email marketing platform resembles picking a spouse – Email Marketing Active Campaign Memorial Day Sale. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

Email Marketing Active Campaign  Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

Email Marketing Active Campaign Memorial Day Sale

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re severe I ‘d highly warn against locking yourself into an email marketing platform even if it’s less expensive on the brief term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Snippets. I go more in depth in my AWeber Review. If you’re a small organisation with 5,000 subscribers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be an excellent option.

Email Marketing Active Campaign Memorial Day Sale

I usually don’t believe rates needs to be a major aspect in deciding the right email marketing platform for your service. Having the ideal functions for your marketing method will eventually make up for whatever price distinctions you discover. But, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting. MailChimp, is free listed below 2,000 contacts. But changing is a discomfort, so just choose MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Email Marketing Active Campaign Memorial Day Sale

Email Marketing Active Campaign Memorial Day Sale

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is using information caught from our Leadformly kind to personalise the material in our ActiveCampaign emails using ActiveCampaign’s conditional material function. Basically, this permits you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the reason is due to the fact that it sounds natural and consists of sufficient personalisation (it referrals that they’re running a firm) that individuals presume it’s been composed manually. We have actually even received a great deal of appreciation from people who’ve recognized that it is automated, however are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, but the second time around just send the e-mail to the segment of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have actually otherwise seen it (Email Marketing Active Campaign Memorial Day Sale). If someone opens your email but does not click through to your offer it suggests that they were captivated by your subject line, but the deal wasn’t quite ideal for them.

Email Marketing Active Campaign Memorial Day Sale

Among our most responded-to e-mail campaigns is a simple e-mail that we send to everybody who participates in a Leadformly webinar however does not sign up for an account (Email Marketing Active Campaign Memorial Day Sale). It looks like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly because …’.

When we initially started buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Email Marketing Active Campaign Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve created automation series to instantly move customers between different actions of this pipeline based on what pages they go to or occasions they fire from within the Leadformly application.

Email Marketing Active Campaign Memorial Day Sale

I have to confess, collecting NPS ratings in ActiveCampaign is challenging. We had previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d recommend reading fantastic article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our consumers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and get better results from their lead capture types. This automation series takes some strain off of our support team, as it implies that we can answer concerns in these tutorials that may have otherwise become support tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we discover what triggered this. In ActiveCampaign, we immediately set off a series that asks the consumer what made them leave, and then adds/removes them from the correct lists and sequences. It’s easy but is one less thing that our consumer success group need to think of.

Email Marketing Active Campaign Memorial Day Sale

Below are a few of the methods we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a new employee joins Endeavor Harbour, an automated email sequence is set off that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the company’s bigger image vision and objectives.

While non-traditional, using marketing automation to improve our brand-new worker onboarding has made this process a lot simpler. We do not read CVs at Venture Harbour. Rather, we ask all prospects that look for a job from our website to complete a brief quiz that tells us more about them and how they solve issues (Email Marketing Active Campaign Memorial Day Sale).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re absolutely not the best fit. It likewise offers us a lot of informative details about prospects. For example, among our worths at Venture Harbour is to never stop finding out, so in our quiz we ask ‘What are the last three nonfiction books you read?’.

Email Marketing Active Campaign Memorial Day Sale

Email Marketing Active Campaign Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

This quiz is sent through a marketing automation series, which frees up hours of emailing backward and forward with potential candidates, and guarantees that we just think about the best candidates to come in for an interview. I used to dislike chasing after up invoices. While the majority of our customers paid their billings on time, there were always a couple of that required a push or 2.

By sending the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Email Marketing Active Campaign Memorial Day Sale). Not just was it just as efficient as me emailing them, it indicated I could stop sending an email that I disliked sending out– and it conserved me time!There are couple of tools that I wholeheartedly advise on an everyday basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 per month has a lot to offer, consisting of endless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in at first glance.

Email Marketing Active Campaign Memorial Day Sale

Email Marketing Active Campaign Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive help by means of live chat, but not by phone. It’s similar to Campaign Screen in many methods, though each bests the other one in some locations. For the finest email marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which provide live assistance, and generous functions.

The company arranges its strategies depending on the number of customers you’re seeking to reach. Strategies begin at $9 monthly for up to 500 contacts and endless e-mails. At each customer level, you can update to a Plus strategy that adds several features including client relationship management (CRM), a customized domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom strategy. In between, you can go with 2,500 contacts for $29 per month, 5,000 contacts for $45 monthly and so on. All plans include endless e-mails, unlike Campaign Screen, which uses both fundamental plans with restricted emails, and more pricey limitless plans. Email Marketing Active Campaign Memorial Day Sale.

Email Marketing Active Campaign Memorial Day Sale

ActiveCampaign uses a 14-day free trial that does not need a charge card. To start, all you need is your business name and email address. Next, you set up a password and then pick the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The dashboard is overwhelming initially glimpse. It’s hard to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also confusing since ActiveCampaign likewise provides CRM and other functions that you may not prepare to use, but reveal up on the dashboard anyway if you’re using the complimentary trial. Email Marketing Active Campaign Memorial Day Sale. Along the top of the screen are your main alternatives: contacts, projects, lists, and other non-email marketing associated features.

Email Marketing Active Campaign Memorial Day Sale

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and a lot more. This is another location where it bests Campaign Monitor, which has no third celebration integration. Email Marketing Active Campaign Memorial Day Sale.

Before you include any contacts, however, you need to produce a list, much like with Campaign Screen. When you produce a list, you require to provide it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re getting the e-mail (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a particular field. I checked out adding e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I had the ability to quickly develop customized fields. You can likewise tag contacts for easy searching. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, provided you make a fundamental design template initially.

Email Marketing Active Campaign Memorial Day Sale

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their email editing experience is slightly easier in that you can develop inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular emails from each of those tabs.

Email Marketing Active Campaign Memorial Day Sale

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However selecting an email marketing platform resembles choosing a partner – Email Marketing Active Campaign Memorial Day Sale. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

Email Marketing Active Campaign Memorial Day SaleEmail Marketing Active Campaign Memorial Day Sale

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually currently discussed.

Email Marketing Active Campaign Memorial Day Sale

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re severe I ‘d strongly caution versus locking yourself into an email marketing platform just since it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be an excellent choice.

Email Marketing Active Campaign Memorial Day Sale

I usually don’t think prices must be a significant element in deciding the right email marketing platform for your service. Having the ideal features for your marketing technique will ultimately offset whatever price distinctions you find. However, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve stated, if you’re going to be making complete usage of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible email marketing platform, and I’m so thankful I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.