Giveaways 2022 Email Marketing Active Campaign

Giveaways 2022 Email Marketing Active Campaign

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve explore a lot is using data recorded from our Leadformly kind to customise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content feature. Generally, this allows you to personalise the content in your email campaigns using guidelines like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out using conditional material.

I suspect the reason is because it sounds natural and consists of sufficient personalisation (it recommendations that they’re running a company) that people believe it’s been composed by hand. We’ve even received a great deal of appreciation from people who’ve identified that it is automated, but are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your emails twice, but the second time around only send out the e-mail to the section of individuals that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (Giveaways 2022 Email Marketing Active Campaign). If someone opens your email but does not click through to your offer it suggests that they were intrigued by your subject line, but the deal wasn’t quite right for them.

Giveaways 2022 Email Marketing Active Campaign

One of our most responded-to e-mail projects is an easy e-mail that we send out to everyone who attends a Leadformly webinar but does not register for an account (Giveaways 2022 Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello Marcus, I’m not prepared to utilize Leadformly because …’.

When we initially started purchasing tools for our client success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and several others. After numerous months we understood that many of the performance we were using in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for client success.

Giveaways 2022 Email Marketing  Active CampaignGiveaways 2022 Email Marketing Active Campaign

While it’s indicated to be used for managing sales pipelines it works well work handling any procedure that has a clear set of actions– like onboarding. We’ve produced automation sequences to automatically move clients between various actions of this pipeline based upon what pages they check out or occasions they fire from within the Leadformly application.

Giveaways 2022 Email Marketing Active Campaign

I need to confess, gathering NPS scores in ActiveCampaign is not simple. We had formerly utilized Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d advise reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our consumers into a 7-day onboarding series, which leak feeds a series of tutorials, videos, and white papers that they can use to discover our software application and improve results from their lead capture forms. This automation series takes some stress off of our assistance group, as it implies that we can answer concerns in these tutorials that may have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it’s crucial that we discover what triggered this. In ActiveCampaign, we instantly activate a series that asks the client what made them leave, and then adds/removes them from the correct lists and sequences. It’s simple but is one less thing that our client success group requirement to think of.

Giveaways 2022 Email Marketing Active Campaign

Below are some of the ways we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a new staff member joins Endeavor Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the business’s larger picture vision and objectives.

While non-traditional, utilizing marketing automation to simplify our new employee onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that request a job from our website to complete a short quiz that informs us more about them and how they resolve problems (Giveaways 2022 Email Marketing Active Campaign).

At the end of the day, if you’re not prepared to finish a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise gives us a lot of informative info about candidates. For instance, among our worths at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Giveaways 2022 Email Marketing Active Campaign

Giveaways 2022 Email Marketing  Active CampaignGiveaways 2022 Email Marketing Active Campaign

This quiz is sent out through a marketing automation sequence, which releases up hours of emailing back and forth with possible prospects, and ensures that we just think about the best candidates to come in for an interview. I used to dislike chasing after up billings. While most of our clients paid their invoices on time, there were always a few that required a push or 2.

By sending out the e-mail from a ‘[email protected]’ email address rather than my personal email address it depersonalised the message and discovered more as an alert rather than an individual requesting a billing to be paid (Giveaways 2022 Email Marketing Active Campaign). Not just was it simply as efficient as me emailing them, it implied I could stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I totally suggest every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, including endless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be tough to take in in the beginning glance.

Giveaways 2022 Email Marketing Active Campaign

Giveaways 2022 Email Marketing  Active CampaignGiveaways 2022 Email Marketing Active Campaign

ActiveCampaign has a large library of online support resources and onboarding services, and you can get assistance via live chat, however not by phone. It’s similar to Campaign Display in numerous methods, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live support, and generous features.

The company arranges its strategies depending on the variety of customers you’re wanting to reach. Plans start at $9 monthly for as much as 500 contacts and unlimited emails. At each subscriber level, you can upgrade to a Plus strategy that adds several features including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the method approximately 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom-made plan. In between, you can opt for 2,500 contacts for $29 per month, 5,000 contacts for $45 per month and so on. All strategies consist of unlimited emails, unlike Campaign Screen, which offers both fundamental strategies with minimal e-mails, and more costly unrestricted strategies. Giveaways 2022 Email Marketing Active Campaign.

Giveaways 2022 Email Marketing Active Campaign

ActiveCampaign uses a 14-day complimentary trial that does not need a charge card. To get going, all you require is your company name and email address. Next, you established a password and then pick the service you’re searching for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is frustrating at very first look. It’s hard to understand where to look first. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s also confusing considering that ActiveCampaign likewise provides CRM and other features that you may not prepare to use, but appear on the control panel anyway if you’re using the complimentary trial. Giveaways 2022 Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing associated features.

Giveaways 2022 Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and much more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Giveaways 2022 Email Marketing Active Campaign.

Before you add any contacts, though, you need to create a list, much like with Campaign Monitor. When you produce a list, you need to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re receiving the email (this might reduce spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise opt not to import a particular field. I tried adding email, name, and birthday. It recognized email, however not the other two, but I had the ability to quickly develop custom-made fields. You can likewise tag contacts for easy searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, offered you make a standard template initially.

Giveaways 2022 Email Marketing Active Campaign

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, however their email editing experience is a little simpler because you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Giveaways 2022 Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. But selecting an e-mail marketing platform is like picking a spouse – Giveaways 2022 Email Marketing Active Campaign. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

Giveaways 2022 Email Marketing  Active CampaignGiveaways 2022 Email Marketing Active Campaign

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Giveaways 2022 Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re serious I ‘d highly warn versus locking yourself into an e-mail marketing platform just since it’s more affordable on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Evaluation. If you’re a little business with 5,000 subscribers or more, and you don’t need much more than standard broadcasts and automations, AWeber may be an excellent choice.

Giveaways 2022 Email Marketing Active Campaign

I typically do not believe pricing should be a significant element in deciding the best email marketing platform for your company. Having the ideal features for your marketing method will eventually offset whatever price differences you discover. However, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However switching is a pain, so just pick MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the rate difference. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so grateful I made the effort to do the research study and make the switch from MailChimp to ActiveCampaign.

Giveaways 2022 Email Marketing Active Campaign

Giveaways 2022 Email Marketing Active Campaign

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we have actually explored with a lot is utilizing data captured from our Leadformly form to customise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Essentially, this allows you to customise the material in your e-mail campaigns using guidelines like ‘If contact’s organisation type = agency, screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send using conditional content.

I think the reason is since it sounds natural and includes adequate personalisation (it referrals that they’re running a firm) that people presume it’s been written by hand. We’ve even received a great deal of praise from people who’ve determined that it is automated, but are still impressed!If you desire to increase your email campaign engagement by 10-20%, just send out all of your emails two times, but the 2nd time around only send out the email to the section of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Giveaways 2022 Email Marketing Active Campaign). If somebody opens your email however doesn’t click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Giveaways 2022 Email Marketing Active Campaign

One of our most responded-to email campaigns is an easy e-mail that we send out to everybody who goes to a Leadformly webinar however does not sign up for an account (Giveaways 2022 Email Marketing Active Campaign). It looks like this: If someone clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail dealt with to me with the pre-filled text ‘Hey Marcus, I’m not prepared to utilize Leadformly since …’.

When we first began purchasing tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that the majority of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for customer success.

Giveaways 2022 Email Marketing Active CampaignGiveaways 2022 Email Marketing Active Campaign

While it’s meant to be used for handling sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to immediately move customers between different actions of this pipeline based on what pages they visit or events they fire from within the Leadformly application.

Giveaways 2022 Email Marketing Active Campaign

I need to admit, gathering NPS ratings in ActiveCampaign is not simple. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our clients and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to learn our software and improve results from their lead capture forms. This automation series takes some strain off of our support team, as it means that we can respond to concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is very important that we learn what caused this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s simple however is one less thing that our consumer success group requirement to think of.

Giveaways 2022 Email Marketing Active Campaign

Below are a few of the methods we’ve utilized ActiveCampaign to automate aspects of HR, financing, and employee training. When a brand-new staff member signs up with Venture Harbour, an automatic email sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all new employees have a consistent onboarding experience, and are aligned with the business’s larger image vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new staff member onboarding has made this process a lot simpler. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that obtain a task from our website to complete a brief test that informs us more about them and how they solve issues (Giveaways 2022 Email Marketing Active Campaign).

At the end of the day, if you’re not willing to finish a 10-minute quiz to be thought about for a role at Endeavor Harbour, you’re definitely not the best fit. It also provides us a great deal of informative info about candidates. For instance, one of our values at Endeavor Harbour is to never ever stop discovering, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

Giveaways 2022 Email Marketing Active Campaign

Giveaways 2022 Email Marketing Active CampaignGiveaways 2022 Email Marketing Active Campaign

This test is sent out through a marketing automation sequence, which maximizes hours of emailing backward and forward with potential prospects, and guarantees that we just consider the very best applicants to come in for an interview. I utilized to dislike going after up billings. While the majority of our clients paid their billings on time, there were always a couple of that required a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ email address instead of my individual e-mail address it depersonalised the message and discovered more as an alert rather than an individual asking for an invoice to be paid (Giveaways 2022 Email Marketing Active Campaign). Not just was it simply as efficient as me emailing them, it suggested I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are few tools that I wholeheartedly advise on a daily basis, however ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 per month has a lot to use, consisting of endless emails with all of its plans, third-party integrations, and a range of auto-responders. This results in a rather hectic interface, which can be hard to take in at first glance.

Giveaways 2022 Email Marketing Active Campaign

Giveaways 2022 Email Marketing Active CampaignGiveaways 2022 Email Marketing Active Campaign

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get assistance via live chat, but not by phone. It’s equivalent to Campaign Screen in lots of methods, though each bests the other one in some locations. For the very best e-mail marketing experience aim to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which offer live assistance, and generous features.

The business organizes its plans depending on the number of subscribers you’re looking to reach. Plans begin at $9 per month for as much as 500 contacts and limitless emails. At each subscriber level, you can upgrade to a Plus plan that adds several features including consumer relationship management (CRM), a customized domain, and customized branding.

Plans go all the way as much as 100,000 contacts; if you require more, you can contact ActiveCampaign for a custom-made plan. In in between, you can select 2,500 contacts for $29 per month, 5,000 contacts for $45 each month and so on. All plans include limitless emails, unlike Campaign Display, which offers both basic strategies with limited e-mails, and more expensive unlimited plans. Giveaways 2022 Email Marketing Active Campaign.

Giveaways 2022 Email Marketing Active Campaign

ActiveCampaign offers a 14-day totally free trial that does not require a charge card. To get started, all you require is your company name and email address. Next, you established a password and then select the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming in the beginning look. It’s tough to know where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also offers CRM and other features that you might not prepare to utilize, however appear on the dashboard anyway if you’re utilizing the free trial. Giveaways 2022 Email Marketing Active Campaign. Along the top of the screen are your primary alternatives: contacts, campaigns, lists, and other non-email marketing associated functions.

Giveaways 2022 Email Marketing Active Campaign

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Recommendations), and numerous more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Giveaways 2022 Email Marketing Active Campaign.

Prior to you include any contacts, though, you need to produce a list, much like with Campaign Display. When you develop a list, you require to give it a name, supply your company’s mailing address for the footer, business URL, and a note letting customers know why they’re receiving the email (this might minimize spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I experimented with adding e-mail, name, and birthday. It recognized email, however not the other 2, but I had the ability to quickly produce customized fields. You can likewise tag contacts for easy browsing. Click the campaigns tab to create a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a basic template first.

Giveaways 2022 Email Marketing Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their design templates are restricted, which is fine with me, but their email modifying experience is slightly simpler in that you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Giveaways 2022 Email Marketing Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign. But picking an email marketing platform resembles choosing a spouse – Giveaways 2022 Email Marketing Active Campaign. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Giveaways 2022 Email Marketing Active CampaignGiveaways 2022 Email Marketing Active Campaign

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Giveaways 2022 Email Marketing Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d strongly warn against locking yourself into an e-mail marketing platform simply due to the fact that it’s cheaper on the short-term. Changing is a discomfort, and it may cost you more in the long run. AWeber. AWeber has been around forever, so they incorporate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Snippets. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you do not need a lot more than standard broadcasts and automations, AWeber may be an excellent choice.

Giveaways 2022 Email Marketing Active Campaign

I typically do not believe prices must be a significant aspect in deciding the best email marketing platform for your business. Having the right features for your marketing method will ultimately offset whatever price differences you discover. But, cost is still a factor, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. But switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s rich automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an incredibly flexible e-mail marketing platform, and I’m so happy I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.