How Much Does Active Campaign Email Marketing Cost

How Much Does Active Campaign Email Marketing Cost

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is utilizing data caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material function. Essentially, this permits you to personalise the content in your email projects using rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated email we send out utilizing conditional material.

I presume the factor is due to the fact that it sounds natural and consists of adequate personalisation (it references that they’re running an agency) that individuals suspect it’s been written manually. We’ve even received a lot of praise from people who’ve determined that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, but the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (How Much Does Active Campaign Email Marketing Cost). If someone opens your email however doesn’t click through to your deal it means that they were intrigued by your subject line, however the deal wasn’t rather ideal for them.

How Much Does Active Campaign Email Marketing Cost

Among our most responded-to email campaigns is an easy e-mail that we send to everybody who participates in a Leadformly webinar but does not register for an account (How Much Does Active Campaign Email Marketing Cost). It looks like this: If somebody clicks ‘Yes– but I have a concern’ or ‘No’ it opens an e-mail dealt with to me with the pre-filled text ‘Hey there Marcus, I’m not prepared to utilize Leadformly due to the fact that …’.

When we first began buying tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After numerous months we realised that most of the functionality we were using in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for customer success.

How Much Does Active Campaign Email Marketing  CostHow Much Does Active Campaign Email Marketing Cost

While it’s implied to be utilized for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We’ve produced automation series to instantly move clients between different actions of this pipeline based on what pages they check out or events they fire from within the Leadformly application.

How Much Does Active Campaign Email Marketing Cost

I need to confess, gathering NPS scores in ActiveCampaign is not easy. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the factors for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d suggest reading fantastic short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and get better outcomes from their lead capture types. This automation series takes some strain off of our support team, as it means that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our ventures, it’s essential that we learn what triggered this. In ActiveCampaign, we immediately activate a series that asks the customer what made them leave, and then adds/removes them from the proper lists and sequences. It’s basic however is one less thing that our consumer success group need to think about.

How Much Does Active Campaign Email Marketing Cost

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and employee training. When a new worker signs up with Endeavor Harbour, an automatic e-mail series is activated that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are aligned with the company’s bigger image vision and goals.

While non-traditional, using marketing automation to improve our new staff member onboarding has made this process a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a job from our site to complete a short quiz that informs us more about them and how they resolve issues (How Much Does Active Campaign Email Marketing Cost).

At the end of the day, if you’re not ready to complete a 10-minute quiz to be considered for a role at Venture Harbour, you’re definitely not the best fit. It likewise gives us a great deal of insightful information about candidates. For instance, among our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last 3 nonfiction books you read?’.

How Much Does Active Campaign Email Marketing Cost

How Much Does Active Campaign Email Marketing  CostHow Much Does Active Campaign Email Marketing Cost

This quiz is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with potential prospects, and guarantees that we just consider the absolute best applicants to come in for an interview. I utilized to hate going after up billings. While the bulk of our customers paid their billings on time, there were always a couple of that required a push or more.

By sending the e-mail from a ‘[email protected]’ email address rather than my individual email address it depersonalised the message and discovered more as an alert rather than an individual requesting for a billing to be paid (How Much Does Active Campaign Email Marketing Cost). Not just was it simply as effective as me emailing them, it meant I could stop sending an e-mail that I hated sending out– and it saved me time!There are few tools that I totally advise every day, but ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including limitless emails with all of its strategies, third-party combinations, and a variety of auto-responders. This leads to a rather busy interface, which can be hard to take in initially glance.

How Much Does Active Campaign Email Marketing Cost

How Much Does Active Campaign Email Marketing  CostHow Much Does Active Campaign Email Marketing Cost

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can get help by means of live chat, however not by phone. It’s equivalent to Campaign Monitor in many methods, though each bests the other one in some locations. For the finest e-mail marketing experience appearance to our Editors’ Option picks in this category: Advocate and MailChimp , each of which offer live assistance, and generous features.

The business organizes its strategies depending upon the number of customers you’re seeking to reach. Plans begin at $9 per month for as much as 500 contacts and limitless e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of features including consumer relationship management (CRM), a custom-made domain, and custom-made branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can call ActiveCampaign for a custom-made plan. In in between, you can decide for 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All plans include unlimited e-mails, unlike Campaign Display, which provides both standard strategies with limited emails, and more expensive unrestricted strategies. How Much Does Active Campaign Email Marketing Cost.

How Much Does Active Campaign Email Marketing Cost

ActiveCampaign provides a 14-day complimentary trial that does not need a credit card. To get begun, all you require is your company name and e-mail address. Next, you set up a password and after that choose the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s difficult to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise provides CRM and other features that you may not prepare to use, but reveal up on the control panel anyhow if you’re utilizing the totally free trial. How Much Does Active Campaign Email Marketing Cost. Along the top of the screen are your primary choices: contacts, campaigns, lists, and other non-email marketing related features.

How Much Does Active Campaign Email Marketing Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Display, which has no 3rd party combination. How Much Does Active Campaign Email Marketing Cost.

Prior to you add any contacts, however, you have to create a list, simply like with Campaign Screen. When you create a list, you require to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers know why they’re getting the email (this might decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also opt not to import a particular field. I experimented with including e-mail, name, and birthday. It acknowledged email, however not the other 2, however I was able to easily produce custom fields. You can also tag contacts for easy searching. Click the projects tab to develop a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a standard design template initially.

How Much Does Active Campaign Email Marketing Cost

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their design templates are restricted, which is fine with me, however their e-mail modifying experience is a little much easier because you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

How Much Does Active Campaign Email Marketing Cost

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign. However picking an e-mail marketing platform resembles choosing a spouse – How Much Does Active Campaign Email Marketing Cost. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

How Much Does Active Campaign Email Marketing  CostHow Much Does Active Campaign Email Marketing Cost

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

How Much Does Active Campaign Email Marketing Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d strongly caution versus locking yourself into an email marketing platform just since it’s more affordable on the brief term. Switching is a pain, and it might cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay email modifying experience, design templates, and automations. One edge it has, in my opinion, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you don’t need far more than standard broadcasts and automations, AWeber might be an excellent option.

How Much Does Active Campaign Email Marketing Cost

I typically do not think prices ought to be a major element in deciding the ideal e-mail marketing platform for your business. Having the best functions for your marketing technique will eventually make up for whatever price differences you discover. But, cost is still a factor, so let’s take a look at rates for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the rate of ActiveCampaign if you’re just starting out. MailChimp, is complimentary below 2,000 contacts. But changing is a discomfort, so only pick MailChimp if it’s the finest choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so pleased I took the time to do the research study and make the switch from MailChimp to ActiveCampaign.

How Much Does Active Campaign Email Marketing Cost

How Much Does Active Campaign Email Marketing Cost

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing data captured from our Leadformly kind to personalise the content in our ActiveCampaign emails using ActiveCampaign’s conditional material feature. Essentially, this enables you to customise the material in your e-mail campaigns using rules like ‘If contact’s organisation type = firm, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send utilizing conditional content.

I presume the factor is because it sounds natural and includes sufficient personalisation (it referrals that they’re running an agency) that people presume it’s been composed manually. We’ve even gotten a great deal of praise from individuals who’ve determined that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, just send out all of your e-mails twice, however the 2nd time around just send the email to the sector of people that didn’t open it the first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who would not have otherwise seen it (How Much Does Active Campaign Email Marketing Cost). If somebody opens your e-mail however does not click through to your offer it indicates that they were fascinated by your subject line, but the offer wasn’t rather ideal for them.

How Much Does Active Campaign Email Marketing Cost

One of our most responded-to email projects is an easy e-mail that we send out to everybody who participates in a Leadformly webinar however does not sign up for an account (How Much Does Active Campaign Email Marketing Cost). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens an email resolved to me with the pre-filled text ‘Hey Marcus, I’m not prepared to use Leadformly due to the fact that …’.

When we initially began investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After a number of months we understood that many of the functionality we were utilizing in those tools might be changed by ActiveCampaign. Here are some of the ways we’re using ActiveCampaign for client success.

How Much Does Active Campaign  Email Marketing CostHow Much Does Active Campaign Email Marketing Cost

While it’s suggested to be utilized for handling sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve developed automation sequences to automatically move customers in between different steps of this pipeline based upon what pages they visit or occasions they fire from within the Leadformly application.

How Much Does Active Campaign Email Marketing Cost

I need to admit, collecting NPS scores in ActiveCampaign is difficult. We had actually previously used Promoter.io to gather NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Instead of discussing how we set it up here, I ‘d advise reading brilliant article that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our clients into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and get better arise from their lead capture kinds. This automation sequence takes some strain off of our support group, as it suggests that we can address concerns in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we learn what triggered this. In ActiveCampaign, we immediately set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and series. It’s simple however is one less thing that our customer success group need to consider.

How Much Does Active Campaign Email Marketing Cost

Below are some of the methods we’ve used ActiveCampaign to automate aspects of HR, finance, and worker training. When a new employee signs up with Endeavor Harbour, an automatic e-mail sequence is triggered that drip feeds information on how we doing things at Venture Harbour and why. This guarantees that all brand-new staff members have a constant onboarding experience, and are aligned with the business’s larger picture vision and goals.

While unconventional, using marketing automation to simplify our brand-new staff member onboarding has actually made this process a lot simpler. We do not check out CVs at Venture Harbour. Instead, we ask all prospects that obtain a job from our site to finish a brief test that tells us more about them and how they fix problems (How Much Does Active Campaign Email Marketing Cost).

At the end of the day, if you’re not going to complete a 10-minute quiz to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It also provides us a great deal of insightful details about candidates. For instance, one of our worths at Endeavor Harbour is to never stop discovering, so in our test we ask ‘What are the last three nonfiction books you check out?’.

How Much Does Active Campaign Email Marketing Cost

How Much Does Active Campaign  Email Marketing CostHow Much Does Active Campaign Email Marketing Cost

This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with prospective prospects, and ensures that we only think about the really finest applicants to come in for an interview. I utilized to hate chasing after up billings. While most of our clients paid their billings on time, there were always a few that required a push or 2.

By sending out the email from a ‘[email protected]’ e-mail address rather than my individual e-mail address it depersonalised the message and encountered more as an alert rather than an individual asking for an invoice to be paid (How Much Does Active Campaign Email Marketing Cost). Not just was it just as effective as me emailing them, it indicated I could stop sending out an e-mail that I disliked sending out– and it conserved me time!There are few tools that I totally recommend every day, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to use, including endless emails with all of its plans, third-party integrations, and a variety of auto-responders. This leads to a rather busy user interface, which can be tough to take in at very first glance.

How Much Does Active Campaign Email Marketing Cost

How Much Does Active Campaign  Email Marketing CostHow Much Does Active Campaign Email Marketing Cost

ActiveCampaign has a big library of online support resources and onboarding services, and you can get assistance through live chat, but not by phone. It’s comparable to Campaign Monitor in many ways, though each bests the other one in some areas. For the finest email marketing experience want to our Editors’ Option picks in this category: Advocate and MailChimp , each of which use live support, and generous features.

The company organizes its plans depending upon the variety of customers you’re aiming to reach. Plans begin at $9 per month for as much as 500 contacts and endless emails. At each subscriber level, you can update to a Plus strategy that adds numerous functions consisting of client relationship management (CRM), a customized domain, and customized branding.

Plans go all the method up to 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In in between, you can select 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All plans consist of unrestricted emails, unlike Campaign Screen, which offers both fundamental plans with restricted e-mails, and more costly limitless strategies. How Much Does Active Campaign Email Marketing Cost.

How Much Does Active Campaign Email Marketing Cost

ActiveCampaign uses a 14-day complimentary trial that does not require a charge card. To begin, all you need is your company name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming at very first look. It’s tough to understand where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign likewise uses CRM and other features that you may not plan to utilize, but reveal up on the dashboard anyhow if you’re using the totally free trial. How Much Does Active Campaign Email Marketing Cost. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related features.

How Much Does Active Campaign Email Marketing Cost

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Advice), and a lot more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. How Much Does Active Campaign Email Marketing Cost.

Prior to you include any contacts, however, you need to produce a list, much like with Campaign Screen. When you develop a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers know why they’re getting the e-mail (this may lower spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I checked out including e-mail, name, and birthday. It acknowledged e-mail, however not the other 2, however I was able to easily create custom-made fields. You can also tag contacts for easy searching. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a basic template first.

How Much Does Active Campaign Email Marketing Cost

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is slightly simpler in that you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

How Much Does Active Campaign Email Marketing Cost

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. But selecting an email marketing platform is like picking a partner – How Much Does Active Campaign Email Marketing Cost. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

How Much Does Active Campaign  Email Marketing CostHow Much Does Active Campaign Email Marketing Cost

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I’ve currently pointed out.

How Much Does Active Campaign Email Marketing Cost

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.

MailChimp is totally free for approximately 2,000 contacts, though if you’re major I ‘d strongly warn versus locking yourself into an email marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, design templates, and automations. One edge it has, in my opinion, is International Text Bits. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 subscribers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be an excellent option.

How Much Does Active Campaign Email Marketing Cost

I typically don’t believe pricing should be a significant consider deciding the best e-mail marketing platform for your organisation. Having the best functions for your marketing strategy will eventually offset whatever rate differences you discover. But, cost is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is nearly double the price of ActiveCampaign if you’re just beginning. MailChimp, is free below 2,000 contacts. However changing is a discomfort, so just pick MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually stated, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the cost difference. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so delighted I took the time to do the research and make the switch from MailChimp to ActiveCampaign.