On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing data caught from our Leadformly kind to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional content function. Basically, this allows you to customise the material in your e-mail projects utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional material.

I believe the reason is because it sounds natural and consists of adequate personalisation (it references that they’re running an agency) that individuals believe it’s been composed manually. We’ve even gotten a lot of appreciation from people who’ve identified that it is automated, however are still impressed!If you wish to increase your email campaign engagement by 10-20%, just send all of your e-mails two times, but the 2nd time around only send the email to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (On Sale Black Friday Active Campaign Email Marketing). If someone opens your e-mail however does not click through to your deal it implies that they were interested by your subject line, but the deal wasn’t rather best for them.

On Sale Black Friday Active Campaign Email Marketing

Among our most responded-to e-mail campaigns is a simple email that we send out to everyone who attends a Leadformly webinar however does not register for an account (On Sale Black Friday Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to use Leadformly since …’.

When we first started investing in tools for our consumer success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After numerous months we understood that most of the performance we were utilizing in those tools might be changed by ActiveCampaign. Here are a few of the methods we’re utilizing ActiveCampaign for consumer success.

On Sale Black Friday Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

While it’s indicated to be used for managing sales pipelines it works well work handling any process that has a clear set of steps– like onboarding. We have actually developed automation sequences to instantly move clients between different actions of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

On Sale Black Friday Active Campaign Email Marketing

I need to admit, gathering NPS ratings in ActiveCampaign is challenging. We had actually previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of describing how we set it up here, I ‘d recommend reading fantastic post that ActiveCampaign published, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as rapidly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software and get much better results from their lead capture forms. This automation sequence takes some stress off of our assistance team, as it indicates that we can answer concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is essential that we discover what caused this. In ActiveCampaign, we automatically set off a sequence that asks the client what made them leave, and after that adds/removes them from the right lists and sequences. It’s basic however is one less thing that our consumer success group requirement to think of.

On Sale Black Friday Active Campaign Email Marketing

Below are some of the methods we have actually utilized ActiveCampaign to automate elements of HR, finance, and staff member training. When a new employee joins Venture Harbour, an automatic e-mail series is set off that drip feeds information on how we doing things at Endeavor Harbour and why. This guarantees that all new workers have a consistent onboarding experience, and are lined up with the business’s larger photo vision and objectives.

While non-traditional, using marketing automation to enhance our new staff member onboarding has actually made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Instead, we ask all prospects that use for a job from our site to finish a brief quiz that informs us more about them and how they resolve issues (On Sale Black Friday Active Campaign Email Marketing).

At the end of the day, if you’re not happy to finish a 10-minute test to be considered for a role at Venture Harbour, you’re certainly not the right fit. It also offers us a lot of insightful details about prospects. For instance, among our values at Endeavor Harbour is to never stop discovering, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

This test is sent through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and makes sure that we just consider the very best applicants to come in for an interview. I utilized to hate chasing after up billings. While the majority of our customers paid their invoices on time, there were always a few that needed a nudge or 2.

By sending out the email from a ‘[email protected]’ email address instead of my personal e-mail address it depersonalised the message and stumbled upon more as an alert instead of an individual requesting for an invoice to be paid (On Sale Black Friday Active Campaign Email Marketing). Not only was it just as effective as me emailing them, it suggested I might stop sending an email that I hated sending out– and it saved me time!There are couple of tools that I wholeheartedly suggest on an everyday basis, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to provide, consisting of limitless emails with all of its strategies, third-party combinations, and a range of auto-responders. This leads to a rather busy interface, which can be difficult to take in initially glimpse.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

ActiveCampaign has a large library of online assistance resources and onboarding services, and you can get help via live chat, however not by phone. It’s equivalent to Campaign Monitor in numerous ways, though each bests the other one in some locations. For the best email marketing experience want to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The company arranges its plans depending on the number of subscribers you’re seeking to reach. Plans begin at $9 each month for as much as 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that includes several features including customer relationship management (CRM), a custom domain, and customized branding.

Plans go all the way up to 100,000 contacts; if you need more, you can get in touch with ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies consist of limitless emails, unlike Campaign Monitor, which offers both fundamental plans with restricted emails, and more costly limitless plans. On Sale Black Friday Active Campaign Email Marketing.

On Sale Black Friday Active Campaign Email Marketing

ActiveCampaign offers a 14-day free trial that does not require a credit card. To get begun, all you need is your business name and e-mail address. Next, you set up a password and then select the service you’re searching for– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The control panel is overwhelming in the beginning glimpse. It’s difficult to understand where to look first. On the ideal rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise uses CRM and other functions that you might not prepare to use, but show up on the control panel anyway if you’re utilizing the complimentary trial. On Sale Black Friday Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related features.

On Sale Black Friday Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and a lot more. This is another area where it bests Campaign Display, which has no third party combination. On Sale Black Friday Active Campaign Email Marketing.

Prior to you include any contacts, though, you need to produce a list, similar to with Campaign Screen. When you develop a list, you require to provide it a name, provide your company’s mailing address for the footer, business URL, and a note letting subscribers know why they’re receiving the email (this may lower spam reports from forgetful users.) Next, you can import contacts to that list.

You can also decide not to import a certain field. I checked out including e-mail, name, and birthday. It recognized e-mail, but not the other 2, but I was able to easily produce customized fields. You can likewise tag contacts for easy searching. Click on the projects tab to produce a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a basic template first.

On Sale Black Friday Active Campaign Email Marketing

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is a little much easier because you can develop inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

On Sale Black Friday Active Campaign Email Marketing

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But selecting an email marketing platform resembles selecting a spouse – On Sale Black Friday Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

On Sale Black Friday Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I’ve already pointed out.

On Sale Black Friday Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for up to 2,000 contacts, though if you’re serious I ‘d highly caution against locking yourself into an email marketing platform even if it’s more affordable on the short-term. Changing is a discomfort, and it might cost you more in the long run. AWeber. AWeber has been around permanently, so they integrate with anything.

It has just-okay email editing experience, templates, and automations. One edge it has, in my viewpoint, is Global Text Snippets. I go more in depth in my AWeber Evaluation. If you’re a small company with 5,000 customers or more, and you do not require a lot more than standard broadcasts and automations, AWeber may be a great option.

On Sale Black Friday Active Campaign Email Marketing

I usually do not believe prices should be a major consider deciding the best email marketing platform for your service. Having the best functions for your marketing technique will eventually offset whatever rate differences you discover. However, rate is still a factor, so let’s look at prices for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite strategy is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re just beginning. MailChimp, is totally free below 2,000 contacts. However changing is a pain, so just choose MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the rate distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so pleased I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne technique we’ve explored with a lot is utilizing data recorded from our Leadformly form to personalise the content in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content function. Basically, this enables you to personalise the content in your email projects using guidelines like ‘If contact’s organisation type = agency, display X, otherwise display Y’. Here’s an example of a fully-automated email we send out using conditional content.

I presume the factor is since it sounds natural and includes enough personalisation (it references that they’re running a company) that people think it’s been composed by hand. We have actually even received a great deal of appreciation from people who have actually identified that it is automated, but are still impressed!If you desire to increase your e-mail campaign engagement by 10-20%, just send all of your e-mails twice, but the second time around just send the email to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (On Sale Black Friday Active Campaign Email Marketing). If somebody opens your e-mail however does not click through to your offer it implies that they were interested by your subject line, but the deal wasn’t quite right for them.

On Sale Black Friday Active Campaign Email Marketing

One of our most responded-to email projects is an easy email that we send out to everyone who participates in a Leadformly webinar but does not sign up for an account (On Sale Black Friday Active Campaign Email Marketing). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email addressed to me with the pre-filled text ‘Hi Marcus, I’m not prepared to utilize Leadformly because …’.

When we first started investing in tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After a number of months we realised that many of the functionality we were using in those tools could be changed by ActiveCampaign. Here are some of the methods we’re utilizing ActiveCampaign for client success.

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

While it’s suggested to be utilized for handling sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually created automation sequences to automatically move clients between different steps of this pipeline based on what pages they check out or occasions they fire from within the Leadformly application.

On Sale Black Friday Active Campaign Email Marketing

I need to confess, collecting NPS ratings in ActiveCampaign is difficult. We had formerly used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Rather than discussing how we set it up here, I ‘d recommend reading brilliant post that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to educate our clients and make them effective as rapidly as possible, we put all of our customers into a 7-day onboarding sequence, which drip feeds a series of tutorials, videos, and white papers that they can utilize to discover our software application and improve results from their lead capture forms. This automation series takes some pressure off of our support team, as it means that we can respond to questions in these tutorials that may have otherwise become support tickets/emails.

When somebody cancels their account or requests a refund for our ventures, it is essential that we learn what caused this. In ActiveCampaign, we immediately trigger a sequence that asks the client what made them leave, and after that adds/removes them from the correct lists and series. It’s easy however is one less thing that our client success team requirement to think of.

On Sale Black Friday Active Campaign Email Marketing

Below are some of the ways we’ve used ActiveCampaign to automate aspects of HR, financing, and worker training. When a brand-new employee joins Venture Harbour, an automatic e-mail sequence is triggered that drip feeds details on how we doing things at Venture Harbour and why. This guarantees that all new staff members have a consistent onboarding experience, and are aligned with the business’s bigger picture vision and goals.

While non-traditional, utilizing marketing automation to streamline our brand-new worker onboarding has made this process a lot easier. We don’t check out CVs at Endeavor Harbour. Instead, we ask all candidates that make an application for a task from our site to finish a short test that tells us more about them and how they solve problems (On Sale Black Friday Active Campaign Email Marketing).

At the end of the day, if you’re not willing to complete a 10-minute quiz to be considered for a role at Endeavor Harbour, you’re absolutely not the ideal fit. It likewise provides us a lot of insightful info about candidates. For instance, one of our values at Endeavor Harbour is to never stop learning, so in our test we ask ‘What are the last 3 nonfiction books you check out?’.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

This quiz is sent through a marketing automation series, which maximizes hours of emailing back and forth with possible candidates, and makes sure that we just consider the best candidates to come in for an interview. I used to hate chasing after up billings. While most of our clients paid their billings on time, there were always a few that needed a push or 2.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my personal e-mail address it depersonalised the message and encountered more as an alert instead of an individual asking for a billing to be paid (On Sale Black Friday Active Campaign Email Marketing). Not just was it simply as effective as me emailing them, it suggested I might stop sending out an email that I disliked sending– and it saved me time!There are few tools that I wholeheartedly advise on an everyday basis, but ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 each month has a lot to provide, consisting of unrestricted emails with all of its plans, third-party integrations, and a variety of auto-responders. This results in a rather busy interface, which can be difficult to take in at first look.

On Sale Black Friday Active Campaign Email Marketing

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive aid through live chat, but not by phone. It’s similar to Campaign Monitor in numerous methods, though each bests the other one in some locations. For the best e-mail marketing experience want to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live support, and generous functions.

The business organizes its plans depending upon the variety of subscribers you’re seeking to reach. Plans start at $9 monthly for approximately 500 contacts and unrestricted e-mails. At each customer level, you can upgrade to a Plus strategy that includes a number of features consisting of customer relationship management (CRM), a customized domain, and custom-made branding.

Strategies go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a custom strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All plans consist of unlimited emails, unlike Campaign Monitor, which provides both fundamental strategies with restricted e-mails, and more pricey unrestricted plans. On Sale Black Friday Active Campaign Email Marketing.

On Sale Black Friday Active Campaign Email Marketing

ActiveCampaign uses a 14-day complimentary trial that does not require a credit card. To begin, all you require is your company name and email address. Next, you set up a password and after that select the service you’re looking for– in addition to email marketing, it offers marketing automation, CRM, and sales automation.

The control panel is overwhelming at first look. It’s tough to understand where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample information that disappears when you mouse over it.

It’s also complicated given that ActiveCampaign also offers CRM and other features that you might not plan to utilize, but reveal up on the dashboard anyhow if you’re using the free trial. On Sale Black Friday Active Campaign Email Marketing. Along the top of the screen are your primary options: contacts, campaigns, lists, and other non-email marketing related functions.

On Sale Black Friday Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Recommendations), and much more. This is another area where it bests Campaign Display, which has no third party combination. On Sale Black Friday Active Campaign Email Marketing.

Prior to you include any contacts, however, you have to develop a list, similar to with Campaign Screen. When you produce a list, you require to offer it a name, supply your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can likewise choose not to import a specific field. I checked out including email, name, and birthday. It acknowledged email, however not the other two, however I was able to quickly develop custom fields. You can also tag contacts for simple browsing. Click on the projects tab to develop a newsletter. They even have a basic mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, offered you make a basic design template first.

On Sale Black Friday Active Campaign Email Marketing

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat simpler because you can produce inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

On Sale Black Friday Active Campaign Email Marketing

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign. However picking an email marketing platform resembles picking a partner – On Sale Black Friday Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

On Sale Black Friday  Active Campaign Email MarketingOn Sale Black Friday Active Campaign Email Marketing

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

On Sale Black Friday Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is free for up to 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform simply due to the fact that it’s less expensive on the brief term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they incorporate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need far more than fundamental broadcasts and automations, AWeber may be a good choice.

On Sale Black Friday Active Campaign Email Marketing

I normally do not think pricing ought to be a significant factor in choosing the ideal e-mail marketing platform for your organisation. Having the ideal features for your marketing method will ultimately make up for whatever price distinctions you discover. However, rate is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply beginning. MailChimp, is complimentary listed below 2,000 contacts. But switching is a discomfort, so only pick MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full usage of ActiveCampaign’s abundant automation functions, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an exceptionally flexible email marketing platform, and I’m so thankful I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.