Refurbished For Sale Active Campaign Email Marketing

Refurbished For Sale Active Campaign Email Marketing

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne method we have actually try out a lot is using information caught from our Leadformly kind to customise the material in our ActiveCampaign e-mails using ActiveCampaign’s conditional material feature. Generally, this allows you to customise the material in your email projects using rules like ‘If contact’s organisation type = firm, display X, otherwise show Y’. Here’s an example of a fully-automated email we send using conditional content.

I believe the factor is since it sounds natural and includes enough personalisation (it referrals that they’re running a company) that people suspect it’s been composed by hand. We have actually even gotten a lot of appreciation from people who’ve recognized that it is automated, but are still impressed!If you wish to increase your email campaign engagement by 10-20%, simply send all of your emails two times, but the 2nd time around just send the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the very first campaign, it’s still going to be opened by some of your list who would not have actually otherwise seen it (Refurbished For Sale Active Campaign Email Marketing). If someone opens your e-mail but doesn’t click through to your deal it implies that they were interested by your subject line, however the deal wasn’t quite ideal for them.

Refurbished For Sale Active Campaign Email Marketing

Among our most responded-to email campaigns is a simple email that we send out to everybody who goes to a Leadformly webinar however does not register for an account (Refurbished For Sale Active Campaign Email Marketing). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hello there Marcus, I’m not prepared to use Leadformly because …’.

When we initially began buying tools for our consumer success team at Leadformly, we attempted Intercom, Drift, Promoter.io, and numerous others. After numerous months we realised that the majority of the performance we were utilizing in those tools could be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for consumer success.

Refurbished For Sale Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of actions– like onboarding. We have actually produced automation sequences to immediately move clients between different actions of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Refurbished For Sale Active Campaign Email Marketing

I need to confess, collecting NPS scores in ActiveCampaign is not simple. We had formerly used Promoter.io to gather NPS, which is (in theory) a plug and play service. We had a hard time a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d advise reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to educate our clients and make them successful as quickly as possible, we put all of our customers into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve outcomes from their lead capture types. This automation series takes some stress off of our support team, as it implies that we can answer questions in these tutorials that may have otherwise ended up being assistance tickets/emails.

When someone cancels their account or requests a refund for our ventures, it is necessary that we learn what triggered this. In ActiveCampaign, we automatically activate a sequence that asks the consumer what made them leave, and then adds/removes them from the proper lists and sequences. It’s simple but is one less thing that our customer success team need to consider.

Refurbished For Sale Active Campaign Email Marketing

Below are a few of the ways we have actually used ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new worker joins Endeavor Harbour, an automated e-mail sequence is activated that drip feeds information on how we doing things at Endeavor Harbour and why. This ensures that all brand-new employees have a constant onboarding experience, and are lined up with the business’s bigger photo vision and goals.

While non-traditional, utilizing marketing automation to improve our new employee onboarding has actually made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that request a task from our site to complete a short quiz that informs us more about them and how they resolve problems (Refurbished For Sale Active Campaign Email Marketing).

At the end of the day, if you’re not going to finish a 10-minute quiz to be considered for a function at Venture Harbour, you’re certainly not the ideal fit. It also offers us a great deal of insightful details about candidates. For instance, one of our worths at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you read?’.

Refurbished For Sale Active Campaign Email Marketing

Refurbished For Sale Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

This quiz is sent out through a marketing automation series, which maximizes hours of emailing back and forth with potential candidates, and makes sure that we only think about the extremely finest candidates to come in for an interview. I used to dislike chasing after up invoices. While most of our customers paid their billings on time, there were constantly a couple of that needed a nudge or more.

By sending the e-mail from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than an individual asking for a billing to be paid (Refurbished For Sale Active Campaign Email Marketing). Not only was it just as reliable as me emailing them, it indicated I might stop sending out an e-mail that I hated sending out– and it conserved me time!There are couple of tools that I completely suggest on a day-to-day basis, however ActiveCampaign is one of them.

As a one-stop email marketing service, ActiveCampaign, which begins at $9 monthly has a lot to use, consisting of limitless emails with all of its plans, third-party combinations, and a variety of auto-responders. This results in a rather hectic interface, which can be hard to take in initially glance.

Refurbished For Sale Active Campaign Email Marketing

Refurbished For Sale Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

ActiveCampaign has a big library of online support resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s similar to Campaign Display in numerous methods, though each bests the other one in some locations. For the very best e-mail marketing experience want to our Editors’ Choice picks in this classification: Campaigner and MailChimp , each of which provide live assistance, and generous features.

The company arranges its plans depending upon the variety of customers you’re wanting to reach. Plans begin at $9 each month for up to 500 contacts and endless emails. At each subscriber level, you can update to a Plus plan that includes numerous functions including consumer relationship management (CRM), a custom domain, and custom branding.

Plans go all the way as much as 100,000 contacts; if you need more, you can contact ActiveCampaign for a custom-made plan. In between, you can choose for 2,500 contacts for $29 monthly, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Monitor, which provides both standard strategies with minimal emails, and more expensive unlimited plans. Refurbished For Sale Active Campaign Email Marketing.

Refurbished For Sale Active Campaign Email Marketing

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To get started, all you need is your business name and email address. Next, you established a password and then pick the service you’re looking for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The control panel is overwhelming initially glance. It’s hard to understand where to look first. On the right rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s also complicated considering that ActiveCampaign likewise provides CRM and other features that you might not prepare to utilize, but appear on the control panel anyhow if you’re using the complimentary trial. Refurbished For Sale Active Campaign Email Marketing. Along the top of the screen are your primary alternatives: contacts, projects, lists, and other non-email marketing related functions.

Refurbished For Sale Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Visit Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Suggestions), and lots of more. This is another location where it bests Campaign Screen, which has no 3rd celebration combination. Refurbished For Sale Active Campaign Email Marketing.

Before you include any contacts, however, you have to produce a list, simply like with Campaign Display. When you create a list, you need to give it a name, offer your business’s mailing address for the footer, business URL, and a note letting customers understand why they’re getting the email (this may reduce spam reports from forgetful users.) Next, you can import contacts to that list.

You can also opt not to import a certain field. I checked out adding email, name, and birthday. It recognized email, however not the other two, however I was able to easily create custom fields. You can likewise tag contacts for simple searching. Click the projects tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a standard template first.

Refurbished For Sale Active Campaign Email Marketing

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience. It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, however their email editing experience is somewhat simpler because you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Refurbished For Sale Active Campaign Email Marketing

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However selecting an email marketing platform resembles selecting a spouse – Refurbished For Sale Active Campaign Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

Refurbished For Sale Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I’ve already mentioned.

Refurbished For Sale Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for approximately 2,000 contacts, though if you’re serious I ‘d strongly caution against locking yourself into an e-mail marketing platform even if it’s more affordable on the short term. Changing is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is International Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t need a lot more than standard broadcasts and automations, AWeber might be an excellent choice.

Refurbished For Sale Active Campaign Email Marketing

I typically don’t believe pricing needs to be a major factor in choosing the right e-mail marketing platform for your service. Having the best functions for your marketing strategy will ultimately make up for whatever cost distinctions you discover. However, cost is still an element, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite strategy is cheaper than both AWeber and ConvertKit. ConvertKit is practically double the price of ActiveCampaign if you’re just starting out. MailChimp, is totally free listed below 2,000 contacts. However switching is a pain, so only select MailChimp if it’s the very best choice for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s abundant automation features, it’s well worth the cost distinction. In conclusion, ActiveCampaign is an extremely versatile email marketing platform, and I’m so glad I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.

Refurbished For Sale Active Campaign Email Marketing

Refurbished For Sale Active Campaign Email Marketing

The possibilities are unlimited. Attend this FREE online training with Marcus TaylorOne strategy we’ve explored with a lot is using data caught from our Leadformly type to personalise the material in our ActiveCampaign e-mails utilizing ActiveCampaign’s conditional material function. Essentially, this permits you to customise the material in your email campaigns utilizing guidelines like ‘If contact’s organisation type = agency, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send using conditional material.

I think the factor is because it sounds natural and consists of adequate personalisation (it references that they’re running an agency) that people believe it’s been written by hand. We have actually even received a lot of praise from people who’ve identified that it is automated, however are still impressed!If you want to increase your e-mail campaign engagement by 10-20%, just send all of your emails two times, however the second time around just send the e-mail to the sector of individuals that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who wouldn’t have otherwise seen it (Refurbished For Sale Active Campaign Email Marketing). If someone opens your e-mail but does not click through to your deal it suggests that they were fascinated by your subject line, however the offer wasn’t rather right for them.

Refurbished For Sale Active Campaign Email Marketing

Among our most responded-to e-mail projects is a simple e-mail that we send out to everybody who goes to a Leadformly webinar however does not register for an account (Refurbished For Sale Active Campaign Email Marketing). It looks like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an e-mail resolved to me with the pre-filled text ‘Hi Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first started purchasing tools for our client success group at Leadformly, we tried Intercom, Drift, Promoter.io, and a number of others. After several months we understood that most of the performance we were using in those tools might be changed by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for client success.

Refurbished For Sale  Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

While it’s implied to be used for handling sales pipelines it works well work handling any process that has a clear set of actions– like onboarding. We have actually developed automation series to immediately move customers between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Refurbished For Sale Active Campaign Email Marketing

I have to admit, gathering NPS scores in ActiveCampaign is hard. We had actually previously utilized Promoter.io to collect NPS, which is (in theory) a plug and play service. We struggled a lot with their service, which was among the reasons for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant short article that ActiveCampaign released, which we followed to collect and automate NPS collection.

In order to inform our customers and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software application and improve arise from their lead capture forms. This automation sequence takes some strain off of our support group, as it suggests that we can answer concerns in these tutorials that might have otherwise become assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we instantly set off a sequence that asks the client what made them leave, and then adds/removes them from the right lists and sequences. It’s simple but is one less thing that our consumer success team requirement to think of.

Refurbished For Sale Active Campaign Email Marketing

Below are a few of the ways we’ve used ActiveCampaign to automate elements of HR, financing, and staff member training. When a brand-new employee joins Endeavor Harbour, an automated email sequence is triggered that drip feeds info on how we doing things at Venture Harbour and why. This makes sure that all brand-new workers have a constant onboarding experience, and are aligned with the company’s bigger picture vision and goals.

While unconventional, utilizing marketing automation to improve our new worker onboarding has actually made this process a lot easier. We don’t check out CVs at Venture Harbour. Instead, we ask all prospects that get a task from our site to finish a brief quiz that informs us more about them and how they fix issues (Refurbished For Sale Active Campaign Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be considered for a function at Venture Harbour, you’re absolutely not the best fit. It also gives us a great deal of informative info about candidates. For example, one of our values at Endeavor Harbour is to never ever stop finding out, so in our quiz we ask ‘What are the last 3 nonfiction books you check out?’.

Refurbished For Sale Active Campaign Email Marketing

Refurbished For Sale  Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

This quiz is sent through a marketing automation sequence, which releases up hours of emailing back and forth with prospective candidates, and ensures that we only think about the best applicants to come in for an interview. I used to hate chasing up billings. While the majority of our clients paid their billings on time, there were always a couple of that needed a nudge or 2.

By sending out the e-mail from a ‘[email protected]’ e-mail address rather than my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting for a billing to be paid (Refurbished For Sale Active Campaign Email Marketing). Not just was it simply as reliable as me emailing them, it indicated I might stop sending out an e-mail that I disliked sending– and it conserved me time!There are few tools that I wholeheartedly suggest every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 monthly has a lot to offer, including endless emails with all of its plans, third-party combinations, and a range of auto-responders. This leads to a rather hectic interface, which can be tough to take in at very first glance.

Refurbished For Sale Active Campaign Email Marketing

Refurbished For Sale  Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive assistance through live chat, but not by phone. It’s similar to Campaign Screen in many ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this classification: Advocate and MailChimp , each of which use live assistance, and generous features.

The company arranges its plans depending on the variety of subscribers you’re looking to reach. Plans begin at $9 per month for up to 500 contacts and unrestricted e-mails. At each subscriber level, you can upgrade to a Plus strategy that adds numerous functions consisting of client relationship management (CRM), a custom-made domain, and custom-made branding.

Strategies go all the way up to 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made plan. In in between, you can go with 2,500 contacts for $29 each month, 5,000 contacts for $45 per month and so on. All strategies consist of limitless emails, unlike Campaign Display, which provides both fundamental strategies with limited emails, and more pricey unrestricted strategies. Refurbished For Sale Active Campaign Email Marketing.

Refurbished For Sale Active Campaign Email Marketing

ActiveCampaign offers a 14-day free trial that does not require a charge card. To begin, all you require is your company name and email address. Next, you established a password and after that choose the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating initially glance. It’s hard to know where to look initially. On the best rail is a social activity feed, consisting of social shares, unsubscribes, click rates, and more. To the left of that is an introduction of your campaign activity. Part of the confusion is that it’s filled with sample info that disappears when you mouse over it.

It’s likewise confusing because ActiveCampaign also uses CRM and other functions that you may not prepare to use, however show up on the control panel anyhow if you’re utilizing the totally free trial. Refurbished For Sale Active Campaign Email Marketing. Along the top of the screen are your primary choices: contacts, projects, lists, and other non-email marketing associated features.

Refurbished For Sale Active Campaign Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Check Out Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Suggestions), and many more. This is another area where it bests Campaign Display, which has no third celebration combination. Refurbished For Sale Active Campaign Email Marketing.

Prior to you include any contacts, though, you have to develop a list, much like with Campaign Monitor. When you develop a list, you require to give it a name, offer your company’s mailing address for the footer, company URL, and a note letting subscribers know why they’re receiving the e-mail (this may decrease spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a certain field. I tried including e-mail, name, and birthday. It recognized e-mail, but not the other two, however I was able to quickly develop custom-made fields. You can also tag contacts for simple browsing. Click the projects tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a basic design template initially.

Refurbished For Sale Active Campaign Email Marketing

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience. It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly easier because you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Refurbished For Sale Active Campaign Email Marketing

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign. However picking an email marketing platform resembles picking a partner – Refurbished For Sale Active Campaign Email Marketing. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

Refurbished For Sale  Active Campaign Email MarketingRefurbished For Sale Active Campaign Email Marketing

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Refurbished For Sale Active Campaign Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform just because it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around permanently, so they integrate with anything.

It has just-okay e-mail editing experience, templates, and automations. One edge it has, in my opinion, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 subscribers or more, and you do not need a lot more than fundamental broadcasts and automations, AWeber might be a great choice.

Refurbished For Sale Active Campaign Email Marketing

I generally do not believe prices should be a significant consider choosing the best e-mail marketing platform for your organisation. Having the best functions for your marketing technique will ultimately make up for whatever cost distinctions you discover. But, cost is still an aspect, so let’s look at rates for ActiveCampaign vs.

As you can see: If you’re starting with 500 contacts, ActiveCampaign’s Lite plan is less expensive than both AWeber and ConvertKit. ConvertKit is practically double the cost of ActiveCampaign if you’re simply starting out. MailChimp, is totally free below 2,000 contacts. But changing is a discomfort, so only select MailChimp if it’s the best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I have actually said, if you’re going to be making complete use of ActiveCampaign’s abundant automation features, it’s well worth the price distinction. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so glad I took the time to do the research and make the switch from MailChimp to ActiveCampaign.