Special Features

Special Features

The possibilities are endless. Attend this FREE online training with Marcus TaylorOne tactic we’ve explored with a lot is utilizing data recorded from our Leadformly kind to personalise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional material function. Basically, this enables you to personalise the material in your email campaigns utilizing rules like ‘If contact’s organisation type = company, display screen X, otherwise display Y’. Here’s an example of a fully-automated email we send out utilizing conditional content.

I presume the factor is since it sounds natural and includes adequate personalisation (it recommendations that they’re running a company) that individuals think it’s been composed by hand. We’ve even gotten a great deal of appreciation from people who’ve identified that it is automated, however are still impressed!If you desire to increase your email campaign engagement by 10-20%, simply send all of your e-mails twice, but the 2nd time around just send out the e-mail to the segment of people that didn’t open it the very first time round.

While the open rate won’t be as high as the first campaign, it’s still going to be opened by a few of your list who would not have otherwise seen it (Special Features). If somebody opens your email but doesn’t click through to your offer it implies that they were fascinated by your subject line, but the deal wasn’t rather right for them.

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Among our most responded-to email projects is an easy e-mail that we send out to everyone who participates in a Leadformly webinar but does not sign up for an account (Special Features). It appears like this: If somebody clicks ‘Yes– however I have a concern’ or ‘No’ it opens up an email dealt with to me with the pre-filled text ‘Hey Marcus, I’m not ready to utilize Leadformly since …’.

When we initially started purchasing tools for our client success group at Leadformly, we attempted Intercom, Drift, Promoter.io, and a number of others. After several months we understood that the majority of the performance we were utilizing in those tools might be replaced by ActiveCampaign. Here are some of the ways we’re utilizing ActiveCampaign for customer success.

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While it’s suggested to be utilized for managing sales pipelines it works well work managing any process that has a clear set of steps– like onboarding. We’ve produced automation sequences to automatically move customers in between different steps of this pipeline based upon what pages they go to or occasions they fire from within the Leadformly application.

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I need to admit, gathering NPS scores in ActiveCampaign is hard. We had previously used Promoter.io to collect NPS, which is (in theory) a plug and play solution. We struggled a lot with their service, which was one of the factors for centralising it in ActiveCampaign. Rather than explaining how we set it up here, I ‘d suggest reading brilliant post that ActiveCampaign published, which we followed to gather and automate NPS collection.

In order to inform our clients and make them successful as quickly as possible, we put all of our clients into a 7-day onboarding sequence, which leak feeds a series of tutorials, videos, and white documents that they can utilize to discover our software and improve results from their lead capture forms. This automation sequence takes some pressure off of our assistance group, as it suggests that we can respond to concerns in these tutorials that might have otherwise ended up being assistance tickets/emails.

When someone cancels their account or demands a refund for our ventures, it is very important that we learn what triggered this. In ActiveCampaign, we instantly activate a series that asks the consumer what made them leave, and after that adds/removes them from the appropriate lists and sequences. It’s basic but is one less thing that our client success group requirement to think about.

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Below are some of the methods we’ve utilized ActiveCampaign to automate aspects of HR, finance, and staff member training. When a brand-new staff member joins Endeavor Harbour, an automatic e-mail sequence is activated that drip feeds info on how we doing things at Endeavor Harbour and why. This makes sure that all brand-new staff members have a consistent onboarding experience, and are lined up with the business’s bigger picture vision and objectives.

While unconventional, utilizing marketing automation to improve our new staff member onboarding has made this procedure a lot much easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all candidates that apply for a job from our website to complete a brief quiz that tells us more about them and how they resolve issues (Special Features).

At the end of the day, if you’re not happy to complete a 10-minute quiz to be thought about for a role at Venture Harbour, you’re definitely not the ideal fit. It also gives us a lot of insightful details about candidates. For instance, among our worths at Venture Harbour is to never ever stop learning, so in our test we ask ‘What are the last three nonfiction books you check out?’.

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This test is sent out through a marketing automation series, which maximizes hours of emailing backward and forward with possible candidates, and guarantees that we just think about the best applicants to come in for an interview. I used to hate chasing up billings. While the bulk of our customers paid their billings on time, there were always a few that required a push or more.

By sending out the email from a ‘[email protected]’ e-mail address instead of my individual email address it depersonalised the message and stumbled upon more as an alert rather than a person requesting a billing to be paid (Special Features). Not only was it simply as reliable as me emailing them, it implied I might stop sending an email that I hated sending– and it saved me time!There are few tools that I completely advise on a daily basis, but ActiveCampaign is one of them.

As a one-stop e-mail marketing service, ActiveCampaign, which starts at $9 each month has a lot to provide, including limitless e-mails with all of its plans, third-party combinations, and a variety of auto-responders. This leads to a rather hectic user interface, which can be tough to take in at first glimpse.

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ActiveCampaign has a large library of online support resources and onboarding services, and you can get help through live chat, but not by phone. It’s comparable to Campaign Monitor in numerous ways, though each bests the other one in some areas. For the finest e-mail marketing experience want to our Editors’ Choice choices in this category: Campaigner and MailChimp , each of which use live support, and generous functions.

The company organizes its strategies depending on the variety of subscribers you’re seeking to reach. Strategies start at $9 each month for approximately 500 contacts and unrestricted emails. At each subscriber level, you can update to a Plus strategy that adds several features consisting of client relationship management (CRM), a custom domain, and custom branding.

Plans go all the way approximately 100,000 contacts; if you require more, you can get in touch with ActiveCampaign for a custom-made strategy. In in between, you can go with 2,500 contacts for $29 monthly, 5,000 contacts for $45 each month and so on. All strategies include unlimited emails, unlike Campaign Screen, which offers both basic strategies with restricted e-mails, and more expensive unlimited plans. Special Features.

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ActiveCampaign offers a 14-day complimentary trial that does not require a credit card. To start, all you need is your company name and email address. Next, you set up a password and after that select the service you’re searching for– in addition to email marketing, it provides marketing automation, CRM, and sales automation.

The dashboard is frustrating in the beginning look. It’s hard to know where to look first. On the ideal rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is an overview of your campaign activity. Part of the confusion is that it’s filled with sample details that vanishes when you mouse over it.

It’s also confusing given that ActiveCampaign likewise offers CRM and other features that you might not plan to use, but reveal up on the control panel anyway if you’re utilizing the complimentary trial. Special Features. Along the top of the screen are your main choices: contacts, projects, lists, and other non-email marketing associated functions.

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From here you can import and export CSV files or import from a third-party service, such as Asana (See Site at Asana), Base CRM , Zoho CRM (Free Trial at Software Guidance), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party combination. Special Features.

Prior to you add any contacts, however, you have to produce a list, much like with Campaign Screen. When you create a list, you need to offer it a name, provide your business’s mailing address for the footer, business URL, and a note letting subscribers understand why they’re receiving the e-mail (this might decrease spam reports from forgetful users.) Next, you can import contacts to that list.

You can likewise decide not to import a specific field. I experimented with adding e-mail, name, and birthday. It recognized e-mail, however not the other 2, but I had the ability to easily develop customized fields. You can likewise tag contacts for easy searching. Click on the campaigns tab to produce a newsletter. They even have a fundamental mage editor where you can crop the image. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard design template initially.

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MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is a little easier in that you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

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In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. But choosing an email marketing platform is like picking a partner – Special Features. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

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You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I’ve already discussed.

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ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.

MailChimp is totally free for as much as 2,000 contacts, though if you’re major I ‘d highly warn versus locking yourself into an e-mail marketing platform even if it’s more affordable on the short-term. Switching is a pain, and it may cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay email modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small service with 5,000 subscribers or more, and you do not require much more than basic broadcasts and automations, AWeber might be an excellent option.

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I normally do not think prices needs to be a major consider deciding the right email marketing platform for your service. Having the ideal features for your marketing strategy will eventually offset whatever cost distinctions you discover. But, cost is still a factor, so let’s take a look at prices for ActiveCampaign vs.

As you can see: If you’re starting out with 500 contacts, ActiveCampaign’s Lite strategy is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the price of ActiveCampaign if you’re simply starting. MailChimp, is complimentary listed below 2,000 contacts. But changing is a pain, so only select MailChimp if it’s the finest option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation functions, it’s well worth the rate difference. In conclusion, ActiveCampaign is an extremely flexible e-mail marketing platform, and I’m so happy I put in the time to do the research study and make the switch from MailChimp to ActiveCampaign.