Video Email Marketing

Video Email Marketing

The possibilities are limitless. Attend this FREE online training with Marcus TaylorOne tactic we’ve try out a lot is utilizing information captured from our Leadformly form to customise the material in our ActiveCampaign emails utilizing ActiveCampaign’s conditional content feature. Essentially, this enables you to customise the material in your email projects utilizing rules like ‘If contact’s organisation type = company, screen X, otherwise show Y’. Here’s an example of a fully-automated e-mail we send out utilizing conditional content.

I think the reason is since it sounds natural and consists of adequate personalisation (it recommendations that they’re running a company) that people suspect it’s been written by hand. We’ve even gotten a great deal of appreciation from individuals who have actually identified that it is automated, however are still impressed!If you wish to increase your e-mail campaign engagement by 10-20%, simply send out all of your e-mails twice, however the second time around only send the email to the section of people that didn’t open it the very first time round.

While the open rate will not be as high as the first campaign, it’s still going to be opened by some of your list who wouldn’t have otherwise seen it (Video Email Marketing). If someone opens your e-mail but does not click through to your deal it indicates that they were intrigued by your subject line, however the offer wasn’t rather right for them.

Video Email Marketing

One of our most responded-to e-mail campaigns is a basic e-mail that we send out to everyone who attends a Leadformly webinar but doesn’t register for an account (Video Email Marketing). It appears like this: If someone clicks ‘Yes– but I have a question’ or ‘No’ it opens up an e-mail addressed to me with the pre-filled text ‘Hello Marcus, I’m not ready to use Leadformly due to the fact that …’.

When we first started investing in tools for our consumer success team at Leadformly, we tried Intercom, Drift, Promoter.io, and several others. After several months we understood that the majority of the functionality we were utilizing in those tools could be replaced by ActiveCampaign. Here are a few of the methods we’re using ActiveCampaign for consumer success.

Video  Email MarketingVideo Email Marketing

While it’s suggested to be used for managing sales pipelines it works well work managing any procedure that has a clear set of steps– like onboarding. We’ve produced automation sequences to instantly move clients between various steps of this pipeline based upon what pages they check out or events they fire from within the Leadformly application.

Video Email Marketing

I have to admit, collecting NPS ratings in ActiveCampaign is hard. We had previously utilized Promoter.io to gather NPS, which is (in theory) a plug and play option. We had a hard time a lot with their service, which was one of the reasons for centralising it in ActiveCampaign. Instead of explaining how we set it up here, I ‘d suggest reading dazzling short article that ActiveCampaign released, which we followed to gather and automate NPS collection.

In order to educate our clients and make them effective as quickly as possible, we put all of our clients into a 7-day onboarding series, which drip feeds a series of tutorials, videos, and white documents that they can use to discover our software and improve results from their lead capture kinds. This automation sequence takes some pressure off of our assistance team, as it suggests that we can respond to questions in these tutorials that might have otherwise become assistance tickets/emails.

When somebody cancels their account or demands a refund for our endeavors, it is very important that we discover what triggered this. In ActiveCampaign, we immediately trigger a sequence that asks the customer what made them leave, and then adds/removes them from the proper lists and series. It’s easy however is one less thing that our consumer success group need to think about.

Video Email Marketing

Below are a few of the ways we’ve utilized ActiveCampaign to automate elements of HR, financing, and employee training. When a brand-new worker signs up with Endeavor Harbour, an automated email series is triggered that drip feeds details on how we doing things at Venture Harbour and why. This makes sure that all new employees have a constant onboarding experience, and are lined up with the business’s larger picture vision and goals.

While unconventional, utilizing marketing automation to simplify our brand-new employee onboarding has made this procedure a lot easier. We don’t read CVs at Endeavor Harbour. Rather, we ask all prospects that obtain a job from our website to complete a short test that informs us more about them and how they fix issues (Video Email Marketing).

At the end of the day, if you’re not ready to finish a 10-minute test to be thought about for a function at Venture Harbour, you’re certainly not the ideal fit. It also gives us a great deal of insightful info about candidates. For instance, one of our values at Venture Harbour is to never stop learning, so in our quiz we ask ‘What are the last three nonfiction books you check out?’.

Video Email Marketing

Video  Email MarketingVideo Email Marketing

This test is sent out through a marketing automation sequence, which frees up hours of emailing backward and forward with potential prospects, and guarantees that we only think about the best candidates to come in for an interview. I used to hate chasing up billings. While most of our customers paid their invoices on time, there were constantly a few that required a push or two.

By sending the e-mail from a ‘[email protected]’ e-mail address rather than my personal e-mail address it depersonalised the message and discovered more as an alert rather than a person requesting a billing to be paid (Video Email Marketing). Not only was it simply as reliable as me emailing them, it meant I could stop sending out an email that I disliked sending– and it conserved me time!There are few tools that I totally recommend every day, however ActiveCampaign is among them.

As a one-stop email marketing service, ActiveCampaign, which starts at $9 per month has a lot to offer, including endless emails with all of its strategies, third-party integrations, and a range of auto-responders. This results in a rather busy interface, which can be hard to take in initially glance.

Video Email Marketing

Video  Email MarketingVideo Email Marketing

ActiveCampaign has a big library of online assistance resources and onboarding services, and you can receive help by means of live chat, however not by phone. It’s similar to Campaign Screen in numerous ways, though each bests the other one in some areas. For the very best email marketing experience seek to our Editors’ Choice choices in this classification: Campaigner and MailChimp , each of which use live assistance, and generous functions.

The business arranges its strategies depending upon the variety of customers you’re wanting to reach. Strategies start at $9 monthly for as much as 500 contacts and unlimited e-mails. At each customer level, you can update to a Plus strategy that adds a number of functions consisting of customer relationship management (CRM), a custom-made domain, and custom branding.

Plans go all the method as much as 100,000 contacts; if you require more, you can call ActiveCampaign for a customized strategy. In between, you can choose 2,500 contacts for $29 monthly, 5,000 contacts for $45 monthly and so on. All strategies consist of unlimited emails, unlike Campaign Display, which offers both fundamental plans with restricted e-mails, and more pricey unrestricted strategies. Video Email Marketing.

Video Email Marketing

ActiveCampaign offers a 14-day totally free trial that does not need a credit card. To get started, all you require is your company name and email address. Next, you set up a password and after that choose the service you’re trying to find– in addition to email marketing, it uses marketing automation, CRM, and sales automation.

The dashboard is overwhelming at very first look. It’s difficult to know where to look initially. On the right rail is a social activity feed, including social shares, unsubscribes, click rates, and more. To the left of that is a summary of your campaign activity. Part of the confusion is that it’s filled with sample info that vanishes when you mouse over it.

It’s likewise confusing given that ActiveCampaign also offers CRM and other features that you might not prepare to use, but appear on the control panel anyhow if you’re using the complimentary trial. Video Email Marketing. Along the top of the screen are your main options: contacts, projects, lists, and other non-email marketing related features.

Video Email Marketing

From here you can import and export CSV files or import from a third-party service, such as Asana (Go To Website at Asana), Base CRM , Zoho CRM (Free Trial at Software Application Advice), and much more. This is another location where it bests Campaign Monitor, which has no 3rd party integration. Video Email Marketing.

Before you add any contacts, though, you have to develop a list, just like with Campaign Display. When you develop a list, you need to offer it a name, offer your company’s mailing address for the footer, company URL, and a note letting customers understand why they’re getting the e-mail (this may minimize spam reports from absent-minded users.) Next, you can import contacts to that list.

You can also choose not to import a particular field. I tried out including e-mail, name, and birthday. It acknowledged e-mail, however not the other two, but I had the ability to easily create custom fields. You can also tag contacts for easy browsing. Click the campaigns tab to produce a newsletter. They even have a standard mage editor where you can crop the image. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain email, offered you make a fundamental design template initially.

Video Email Marketing

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience. It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email modifying experience is really plain, however easy to browse. Their templates are restricted, which is fine with me, however their e-mail modifying experience is slightly much easier in that you can develop inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Video Email Marketing

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign. However choosing an email marketing platform resembles choosing a spouse – Video Email Marketing. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

Video  Email MarketingVideo Email Marketing

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually already pointed out.

Video Email Marketing

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.

MailChimp is complimentary for as much as 2,000 contacts, though if you’re severe I ‘d highly warn versus locking yourself into an e-mail marketing platform simply because it’s more affordable on the short-term. Switching is a discomfort, and it might cost you more in the long run. AWeber. AWeber has actually been around forever, so they integrate with anything.

It has just-okay e-mail modifying experience, templates, and automations. One edge it has, in my viewpoint, is Worldwide Text Bits. I go more in depth in my AWeber Review. If you’re a small company with 5,000 customers or more, and you don’t require much more than standard broadcasts and automations, AWeber may be an excellent option.

Video Email Marketing

I generally do not think prices ought to be a major element in choosing the right email marketing platform for your organisation. Having the ideal functions for your marketing strategy will eventually offset whatever cost differences you find. But, price is still an aspect, so let’s look at pricing for ActiveCampaign vs.

As you can see: If you’re beginning with 500 contacts, ActiveCampaign’s Lite plan is more affordable than both AWeber and ConvertKit. ConvertKit is almost double the cost of ActiveCampaign if you’re simply beginning out. MailChimp, is complimentary below 2,000 contacts. However changing is a discomfort, so just select MailChimp if it’s the very best option for you.

About 10% more than ConvertKit, and about 50% more than AWeber or MailChimp. As I’ve said, if you’re going to be making full use of ActiveCampaign’s rich automation features, it’s well worth the price difference. In conclusion, ActiveCampaign is an incredibly versatile email marketing platform, and I’m so thankful I made the effort to do the research and make the switch from MailChimp to ActiveCampaign.